This episode previews Mike's upcoming trip to China to attend the Global Sources Show and the Canton Fair, offering insights into sourcing and manufacturing opportunities for ecommerce businesses. He also touches on a successful promotional strategy for Colorit.com involving free markers. Ecommerce operators can learn about international sourcing events and a practical customer acquisition tactic.
Key takeaways
Explore attending prominent trade shows like the Global Sources Show and Canton Fair in China for direct sourcing and manufacturing connections.
Consider offering attractive freebies, such as free markers, to targeted customer segments to drive promotions and sales, as demonstrated by Colorit.com's success.
If planning to attend international trade shows, look for discount codes and opportunities to connect with other ecommerce professionals.
Leverage platforms like Facebook to engage with your audience and promote live events or community meetups.
Hey it's Mike here for Ecom Crew! I will be doing a solo podcast today. I'm going to talk about my plans for my upcoming trip to China. I will be attending the Global Sources Show and the Canton Fair. There will be some other visits I'm going to make this time around, but Hong Kong will be where I will spend the majority of my time. I also talk about our recent promotion on Colorit.com. It is working really well for us! We are offering 3 free markers to a selective group of customers. I discuss the offer for those of you who are curious. Here's today's conversation points: Colorit's free markers deal. Why I travel to China. The Global Sources Show. My plans to visit Macau. The Canton Fair. Why I'm looking forward to meeting up with my Filipino team. If you heard last week's episode then you know we talked about the Global Sources Show. We were able to get a discount code (3ec50) for anyone wanting to go and save a little money. If you are going to be over in China for these events during April 15-22, then let me know and I'll try to arrange a meetup. If you are interested in being a part of our live episodes, then find us on Facebook at www.facebook.com/ecomcrew. You'll get a not
What does this episode say about supply chain & operations?
Explore attending prominent trade shows like the Global Sources Show and Canton Fair in China for direct sourcing and manufacturing connections.
What does this episode say about paid acquisition?
Consider offering attractive freebies, such as free markers, to targeted customer segments to drive promotions and sales, as demonstrated by Colorit.com's success.
What does this episode say about founder & leadership?
If planning to attend international trade shows, look for discount codes and opportunities to connect with other ecommerce professionals.
What does this episode say about supply chain & operations?
Leverage platforms like Facebook to engage with your audience and promote live events or community meetups.
