This episode, a solo Q&A with Mike, tackles diverse e-commerce operational and marketing challenges. Learn practical strategies for 3PL selection, Amazon PPC, inventory planning, conversion rate optimization, and effective retargeting, offering actionable advice for store owners looking to refine their operations and boost sales.
Key takeaways
Carefully evaluate 3PLs based on your specific needs, focusing on their capacity to handle your product type and shipping volume efficiently.
Maintain Amazon PPC campaigns even when sales are strong to protect market share and ensure continued visibility against competitors.
Implement retargeting ads to re-engage past visitors and customers, increasing conversion rates and maximizing ad spend ROI.
Continuously test and optimize email marketing flows in platforms like Klaviyo, paying attention to welcome series and segmentation for improved customer engagement.
Prioritize improving conversion rates through on-site optimization, as even small gains can significantly impact overall revenue.
Hi this is Mike and I'll be doing the podcast solo today. Grant is out of town, but he'll be back. I'm going to finish our latest listeners' questions today. Then we will change the topic in the next episode. Again you guys have sent lots of great questions and I'll try to answer them to my best ability. Here are some of the topics I discussed today for you guys: How to choose a 3pl. Why we don't turn off PPC on Amazon. How to plan purchasing for your current season. My opinion on Groupon. How to improve your conversation rate. The benefits of retargeting ads. What kind of discounts we offer new customers. Why we disabled pop-ups on Google. The benefits of AdEspresso. What has worked for us in Klaviyo. Are exact domains worth it? The things we do in-house. My plans in the Philippines. Resources Mentioned Toda
What does this episode say about supply chain & operations?
Carefully evaluate 3PLs based on your specific needs, focusing on their capacity to handle your product type and shipping volume efficiently.
What does this episode say about amazon & marketplaces?
Maintain Amazon PPC campaigns even when sales are strong to protect market share and ensure continued visibility against competitors.
What does this episode say about paid acquisition?
Implement retargeting ads to re-engage past visitors and customers, increasing conversion rates and maximizing ad spend ROI.
What does this episode say about conversion & cro?
Continuously test and optimize email marketing flows in platforms like Klaviyo, paying attention to welcome series and segmentation for improved customer engagement.
What does this episode say about supply chain & operations?
Prioritize improving conversion rates through on-site optimization, as even small gains can significantly impact overall revenue.
