This episode dives into Amazon DSP, differentiating it from Sponsored Products and highlighting its advanced data, remarketing, and custom audience features. Learn how to leverage DSP to target users based on online behavior and competitor ASINs, dramatically expanding your reach beyond Amazon's platform and re-engaging potential customers for increased conversions. The discussion also covers how third-party agencies can facilitate access for sellers.
Key takeaways
Amazon DSP allows targeting shoppers based on online behavior and interests across the internet, not just Amazon search terms.
Utilize Amazon DSP's remarketing capabilities to re-engage with users who viewed your competitors' ASINs or demonstrated interest in similar products.
Partner with third-party agencies like Clear Ads to access and manage Amazon DSP campaigns, especially without significant direct ad spend.
Understand that Amazon DSP is evolving, with attribution challenges being actively addressed by Amazon for improved performance tracking.
Today’s episode covers all things Amazon DSP (demand-side platform) with George Meressa from Clear Ads, an AdWords agency that helps businesses attract new customers and increase sales. We discuss what Amazon DSP is, how it is different from Sponsored Products, and the advantageous data and re-marketing features it provides for creating custom audiences. We talk about how you can start using Amazon DSP through 3rd party agencies like Clear Ads. We speak about some of the bugs that Amazon is working on with DSP (such as attribution issues), and invite you to find out more about advertising by going to https://www.clearads.co.uk/. What is Amazon DSP? 2:55How Can I Start Using Amazon DSP? 12:39Data, Metrics, and Advantages of Amazon DSP 15:50Get Inside Info at https://www.clearads.co.uk/ 20:39“It allows you to capture every other ASIN that sells similar items to you and allows you to re-engage with that audience.” 6:45Socialhttps://www.instagram.com/smartestseller/https://www.buyboxer.com/
