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Episode 53: Secrets Spilled! | How To Price Products and Build Business Relationships, With Larry Lubarsky

The Smartest Amazon Seller · with Larry Lubarsky · June 2, 2020 · 48 min

Summary

This episode offers Amazon sellers critical strategies for navigating market shifts, optimizing product pricing through tools like Keepa, and mastering vendor negotiations to boost profitability. It also provides actionable advice on building robust relationships with Amazon Account Health to prevent issues and expanding successfully into international marketplaces like Europe.

Key takeaways

Themes

amazon & marketplacesproduct & merchandisingsupply chain & operationsfounder & leadership

Topics covered

amazon fbaproduct pricing strategiesvendor negotiationamazon account healthinternational marketplace expansioncovid-19 impact on amazon sellers

Episode description

In today’s episode, we talk with Larry Lubarsky, AKA “Watch Me Amazon,” who has launched the influential Wholesale Academy program. We start by discussing how the coronavirus has affected Amazon sellers. We talk about best practices with pricing and how to work with account health reps to prevent suspension. We talk about best tactics with negotiating discounts with vendors. We then discuss the benefits and opportunities overseas with Amazon in Europe, as well as the best way to start selling in foreign marketplaces. We wrap up by talking about Wholesale Academy and why Larry considers it to be one of his proudest achievements. What A Time To Be A Seller! Effects of COVID-19 On Amazon 1:13Repricing; Negotiating Discounts With Vendors 6:30Success In The FBA Model Overseas; When To Hire a Pro 27:22About Wholesale Academy 43:59“Every time we set a maximum price on a skew, we actually go on the listing, we look at the Keepa chart, we look at the product’s history, and...we look back at the last year and set a maximum price that’s realistic for that particular product.” 8:35Socialhttps://www.instagram.com/smartestseller/https://www.buyboxer.com/

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Leverage Keepa charts and historical data to set realistic maximum prices for products, ensuring competitive yet profitable pricing strategies.
What does this episode say about product & merchandising?
Develop strong negotiation tactics to secure favorable discounts and terms from vendors, directly impacting profit margins.
What does this episode say about supply chain & operations?
Proactively engage with Amazon's Account Health representatives to understand guidelines and prevent account suspensions, fostering a stable selling environment.
What does this episode say about founder & leadership?
Explore and strategize for expansion into international Amazon marketplaces, particularly in Europe, to tap into new customer bases and growth opportunities.
What does this episode say about amazon & marketplaces?
Adapt business strategies to external disruptions, such as pandemics, by continuously optimizing pricing, supply chain, and customer relations.

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