This episode provides Amazon sellers with critical insights into product launching and sales optimization, especially amidst market shifts like the COVID-19 pandemic. Bradley Sutton from Helium 10 reveals how leveraging historical data is paramount for product selection and how Helium 10's tools, like keyword tracking and reverse ASIN, are indispensable for competitive analysis and market penetration. Tune in to understand how strategic tool utilization can mitigate risks and drive success on Amazon.
Key takeaways
Prioritize historical sales data analysis for product selection to ensure evergreen potential and mitigate risks, especially during market volatility. This helps identify non-seasonal, consistently performing products.
Utilize keyword tracking tools from platforms like Helium 10 to monitor product ranking for specific search terms, optimizing listings for better visibility and organic traffic.
Implement reverse ASIN lookups to analyze competitor strategies, identify their top-performing products, and uncover new market opportunities.
Explore comprehensive educational programs like the Freedom Ticket, often subsidized by software providers, to gain foundational knowledge and accelerate success as a new Amazon seller.
Leverage specialized software suites such as Helium 10 to streamline product research, launch strategies, and ongoing marketing efforts on the Amazon marketplace.
Today we talk with Bradley Sun From Helium 10, a software provider, about launching products on Amazon. We discuss how the Coronavirus has affected launching products, pointing out that to launch a product, you need to be looking at historical data of its past performance. We talk about Helium 10’s Project X on Youtube, as well as how Helium 10 is supporting categories whose sales are significantly down due to the effects of the pandemic. We talk about the unique tools of Helium 10 in helping you market on Amazon, such as keyword tracking and the reverse ASIN tool, among many others. We finish by discussing the Freedom Ticket program for new sellers and how Helium 10 covers the cost for that program as part of its package. We finish by offering the listeners of this podcast one of 2 coupon codes: Use BUYBOXER 50 for 50% of the first month, and BUYBOXER 10 for 10% off the first year subscription. How Has COVID-19 Affected Launching Products? 1:06Helium 10 Has The Tools To Help You Nail Your Marketing 10:58How Helium 10 Helps New Sellers Get Their Start 23:546Special Offer For Smartest Seller Listeners 26:33“If I’m going to put some capital and some risk into something, I’ve gotta look at its evergreen status. Was this a good product pre-coronavirus? Is this a good product throughout the year, or is it seasonal? And without that historical data, you will get stuck.” 3:11Reach Out To Bradley: https://www.facebook.com/groups/Helium10Users/Socialhttps://www.instagram.com/smartestseller/https://www.buyboxer.com/
What does this episode say about amazon & marketplaces?
Prioritize historical sales data analysis for product selection to ensure evergreen potential and mitigate risks, especially during market volatility. This helps identify non-seasonal, consistently performing products.
What does this episode say about analytics & attribution?
Utilize keyword tracking tools from platforms like Helium 10 to monitor product ranking for specific search terms, optimizing listings for better visibility and organic traffic.
What does this episode say about product & merchandising?
Implement reverse ASIN lookups to analyze competitor strategies, identify their top-performing products, and uncover new market opportunities.
What does this episode say about amazon & marketplaces?
Explore comprehensive educational programs like the Freedom Ticket, often subsidized by software providers, to gain foundational knowledge and accelerate success as a new Amazon seller.
What does this episode say about amazon & marketplaces?
Leverage specialized software suites such as Helium 10 to streamline product research, launch strategies, and ongoing marketing efforts on the Amazon marketplace.
