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Episode 51 - Tips for Better Lead Magnets, Exit Pops, and Page Takeovers with Lindsey Morando of Hello Bar

eCommerce Evolution · with Lindsey Morando · July 19, 2018 · 45 min

Summary

This episode uncovers how lead magnets, exit-intent pop-ups, and page takeovers can dramatically boost your email list growth and conversion rates. Learn practical strategies for designing high-converting opt-in experiences that capture visitor attention and drive subscribers into your sales funnel.

Key takeaways

Themes

conversion & croemail & sms

Topics covered

lead magnet strategiesexit-intent popupspage takeover optimizationemail list growthconversion rate optimization

Episode description

While exit pops, lead magnets, page takeovers are not necessarily new, I love the approach that Lindsey and her team at Hello Bar take to improve online conversions. I met Lindsey through a good friend of mine and was immediately impressed with her approach. She’s strategic in her use of conversion tools. Many merchants just sort of throw tools together and hope that something works. Anyone who’s listened to this podcast for any length of time knows that I’m a huge fan of good data and letting data speak. Lindsey takes a data driven approach to creating better use of conversion tools and lead magnets. Here’s a quick look at what we dive into on this call: Why customers actually prefer page takeovers to other exit pops (and the numbers back it up) Headline tips from marketing masters and why your current headlines might suck How Neil Patel gets more conversions on his properties Headline formulas to get more clicks, signups and sales Lead magnet ideas that drive conversion vs. lead magnets that lead to eye rolls. Plus more conversion optimization gold Want a free 30-day trial of hellobar? Check it out here.

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Frequently asked about this episode

What does this episode say about conversion & cro?
Implement engaging lead magnets that provide immediate value to your audience in exchange for their email, such as exclusive content, discounts, or tools.
What does this episode say about email & sms?
Utilize exit-intent pop-ups to re-engage abandoning visitors with a compelling offer, preventing lost opportunities and capturing valuable leads.
What does this episode say about conversion & cro?
Strategically deploy page takeovers for high-impact announcements or promotions, ensuring maximum visibility and driving urgent action.
What does this episode say about conversion & cro?
Continuously A/B test different lead magnet offers, pop-up designs, and call-to-actions to optimize your conversion rates.

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