Today we discuss part 2 of how to move your traffic off Amazon. Last time we discussed the reasons why you should want to move off Amazon. Today's topic is SEO (Search Engine Optimization.) Now, SEO is tricky stuff and you can get in trouble really quick. We discuss our background in SEO and how to do everything "white hat." Topics we covered today: A recap of part 1 of this topic. Grant's business update. Mike's business update. Why leaving Amazon is difficult. The struggles of 3PLS and other shipping issues. Why you shouldn't "black hat" SEO. The usefulness of PPC (Pay Per Click.) The downside of Ebay. Grant's SEO tips. How you get what you pay for in SEO. Why you shouldn't expect overnight results from SEO. Why most people don't understand SEO. Mike's SEO advice. Why you need to be an expert on your business.</span