This episode is a critical listen for any ecommerce business overly reliant on Amazon. It dissects the inherent risks of building solely on the Amazon platform, highlighting recent changes that disadvantage smaller sellers. The hosts argue for a strategic shift towards diversifying traffic sources and cultivating an independent customer base to future-proof your business.
Key takeaways
Understand that Amazon's platform changes can negatively impact smaller sellers and increase reliance risks.
Building your entire business on Amazon is akin to building on 'quicksand' due to lack of control and unpredictability.
Diversify your traffic generation strategies beyond Amazon to mitigate platform risk.
Develop a direct-to-consumer strategy to build a customer base independent of marketplaces.
Welcome to our 50th episode! We were going to do this episode on Facebook Live, but there were technical difficulties. Hopefully we'll be back on Facebook Live for part two of this topic, but for today, our topic is a part one of how to get your traffic away from Amazon. We have talked about Amazon before and the highs and the lows of selling on the platform Today's Amazon is so different from the first phase of users back in the day. This new phase on Amazon requires some business chops. There have been some significant changes to the system and those changes aren't good for the little guy. That's why we are going to discuss the methods of creating a consumer base without Amazon. This will be at least a two parter, but a third may come out of it. So if you're interested in building your business off Amazon, give this episode a listen. The topics we covered today: The changes Amazon has made to their shipping and other changes. The problem with Amazon's personal brand and what that means for the competition. Why building on Amazon is like building on quicksand. How our predictions for Amazon are coming true. Why you need to build your traffic away from Amazon. How to get your traffic off Amazon. The problems with PPC. (Pay Per Click Advertising?) <li style="font-weight: 40
