This episode offers Amazon sellers a timely guide to navigating the e-commerce landscape during a global pandemic, emphasizing the shift towards wholesale and FBM for reduced risk and increased profitability. It highlights how identifying "unsexy" products with rising demand and leveraging data for sourcing can lead to significant inventory turns and better capital efficiency compared to private label.
Key takeaways
Explore FBM as a viable fulfillment method, especially with FBA capacity issues; look for products lower in bestseller rank but with rising demand to reduce competition.
Prioritize data analysis for product sourcing to identify profitable wholesale opportunities and avoid unreliable guesswork.
Understand that the wholesale model typically offers significantly higher inventory turns (12-15x annually) compared to private label (3-4x), leading to improved cash flow and less inventory holding risk.
Avoid chasing currently trending, high-scrutiny products on Amazon to minimize risks of account suspension or policy violations.
Recognize that Amazon’s "scrutiny" during uncertain times is often a sign of their adaptability and policy implementation, which ultimately builds trust in the platform.
Today we interview Todd Snively and Chris Keef, two Amazon Wholesale professionals. We discuss how the current global pandemic has affected E-commerce on Amazon, and warn against trying to capitalize on products that are currently under the microscope. We share that FBM is now a wide-open opportunity, and advise that sellers look out for products that are further down on the bestseller rank but are rising in demand. We discuss how the wholesale model can involve much less risk than private label. We give advice for those who struggle with sourcing, and point out that data is the key to finding the most profitable products. We discuss how Amazon giving scrutiny is a good sign that they can adapt and implement policy quickly during uncertain times. We invite you to reach out to www.wholesaleproductmastery.com/info to see how they can help you. -Covid-19’s Impacts on E-commerce 1:15-How Amazon is Moving Forward; The “Unsexy” Approach; Reducing Risk 8:31-Advice For Those Struggling With Sourcing; Amazon’s Efforts to Build Trust 18:24-How wholesaleproductmastery.com Can Help You 30:05“The inventory turns that we can get at any given time with private label, it was 3, 4, maybe? We’re gonna take that investment and maybe get 3 to 4 times on it. In the wholesale model you should get 12, 14, 15? I mean, you can turn that same investment so many times because they are U.S. based suppliers. You’re only holding inventory on hand 2 and a half weeks, 3 weeks? You don’t have to float an entire container load’s worth of stuff for your inventory. So, I made that switch for those reasons among others, and it’s certainly paid off handsomely.” 16:56Socialhttps://www.instagram.com/smartestseller/https://www.buyboxer.com/
What does this episode say about amazon & marketplaces?
Explore FBM as a viable fulfillment method, especially with FBA capacity issues; look for products lower in bestseller rank but with rising demand to reduce competition.
What does this episode say about supply chain & operations?
Prioritize data analysis for product sourcing to identify profitable wholesale opportunities and avoid unreliable guesswork.
What does this episode say about finance & fundraising?
Understand that the wholesale model typically offers significantly higher inventory turns (12-15x annually) compared to private label (3-4x), leading to improved cash flow and less inventory holding risk.
What does this episode say about amazon & marketplaces?
Avoid chasing currently trending, high-scrutiny products on Amazon to minimize risks of account suspension or policy violations.
What does this episode say about amazon & marketplaces?
Recognize that Amazon’s "scrutiny" during uncertain times is often a sign of their adaptability and policy implementation, which ultimately builds trust in the platform.
