Amazon has changed its policy on incentivized reviews, meaning sellers can no longer offer free or discounted products in exchange for reviews. This episode breaks down the immediate impact on Amazon sellers who relied on this tactic and explores new strategies for acquiring reviews ethically. Learn how to adapt your Amazon strategy to maintain review velocity and diversify your sales channels beyond Amazon.
Key takeaways
Understand that Amazon's new policy prohibits incentivized reviews, meaning you can't offer free or discounted products for reviews.
Develop new strategies for acquiring reviews by focusing on organic methods and excellent customer service.
Diversify your sales channels and actively drive traffic to your own website to reduce reliance on Amazon and mitigate risks from policy changes.
If you were using incentivized reviews, assess the potential long-term impact on your previous product listings and adjust your approach.
Explore compliant ways to encourage reviews, such as post-purchase email sequences or packaging inserts that provide clear, unbiased calls to action for feedback on Amazon.
Today we are talking about the new policy change from Amazon that impacts product reviews. Amazon announced that they will no longer accept reviews from people who have received the product for free or at a discount. For many people who sell on Amazon, the "pay to play" type model was widely used. While we think it's a good move for Amazon, we acknowledge that it will greatly impact sellers who use Amazon. Today's topics: Possible ways the new policy may or may not affect those who used incentivized reviews in the past How this change may impact our strategies Our plans and new product launch strategies going forward Ways we plan to get reviews under the new guidelines What this policy change means for white label sellers and those just getting started with Amazon How other policies have made doing business on Amazon more difficult The importance of finding other methods besides Amazon to get buyers to your website Toward the end of October we are going to be recording our podcasts live on Facebook! Be sure to follow us on Facebook and plan to watch us live. Resources: Ecom Crew Facebook <a href="http://twitter.com/ecomc
What does this episode say about amazon & marketplaces?
Understand that Amazon's new policy prohibits incentivized reviews, meaning you can't offer free or discounted products for reviews.
What does this episode say about amazon & marketplaces?
Develop new strategies for acquiring reviews by focusing on organic methods and excellent customer service.
What does this episode say about amazon & marketplaces?
Diversify your sales channels and actively drive traffic to your own website to reduce reliance on Amazon and mitigate risks from policy changes.
What does this episode say about amazon & marketplaces?
If you were using incentivized reviews, assess the potential long-term impact on your previous product listings and adjust your approach.
What does this episode say about amazon & marketplaces?
Explore compliant ways to encourage reviews, such as post-purchase email sequences or packaging inserts that provide clear, unbiased calls to action for feedback on Amazon.
