This episode offers a timely look into the immediate impact of COVID-19 on Amazon grocery sales, consumer behavior, and seller strategies. It provides essential insights for Amazon sellers on adapting to rapid changes in demand, managing inventory, optimizing advertising spend (CPC), and maintaining ethical business practices amidst a crisis. The discussion highlights crucial metrics and business tactics like "triage" for navigating unprecedented marketplace volatility.
Key takeaways
CPC for staple goods like hand sanitizer and toilet paper is skyrocketing, while CPC for other categories may be crashing, requiring dynamic adjustment of ad spend and targeting strategies.
Prioritize monitoring repeat purchase rate and organic review rate as key health indicators for grocery businesses on Amazon, especially during demand surges.
Implement a "triage" approach to adapt business operations quickly, focusing resources on critical areas to maintain stability and meet shifting customer needs.
Stay 100% "white-hat" in selling practices on Amazon; ethical conduct is crucial during a crisis to maintain seller accounts and brand reputation.
Budget and inventory management need increased flexibility and responsiveness to sudden shifts in demand and supply chain disruptions.
Today we talk with Jed Rawson, a grocery expert on Amazon. We talk about the changes that have happened in Amazon since the COVID-19 pandemic. We talk about Amazon Lending withholding money, the spike in demand for food items, and repeat purchase rate and organic review rate as essential analysis numbers for grocery businesses on Amazon. We also talk about CPC in online grocery, and the important, trending terms in the marketplace such as keto and gluten-free. We talk about changes in CPC, data analysis, budgeting, and inventory due to the pandemic. We talk about the advantages of staying 100% on the white-hat side of Amazon selling, even during times like these. We discuss triage as an essential business tactic right now, and give our predictions about the course and potential aftermath of the pandemic. -Effect of Coronavirus on Amazon 1:39-Differences From Other Amazon Businesses 7:52-Unprecedented Changes in CPC, Budgets, Inventory; Price Gouging 14:37Keeping Up With Demand; Triage; What to Expect 24:43“Cost-per-clicks for some categories are crashing. And even if it’s a hard good -- like a pet bed -- crashing, and getting a lot cheaper. But the cost-per-click for hand sanitizer, for toilet paper, for like staple goods, is through the roof. And so we’ve had to change our approach and be careful targeting very common, very competitive terms.” 15:12https://www.rawamz.com/Socialhttps://www.instagram.com/smartestseller/https://www.buyboxer.com/
What does this episode say about amazon & marketplaces?
CPC for staple goods like hand sanitizer and toilet paper is skyrocketing, while CPC for other categories may be crashing, requiring dynamic adjustment of ad spend and targeting strategies.
What does this episode say about supply chain & operations?
Prioritize monitoring repeat purchase rate and organic review rate as key health indicators for grocery businesses on Amazon, especially during demand surges.
What does this episode say about paid acquisition?
Implement a "triage" approach to adapt business operations quickly, focusing resources on critical areas to maintain stability and meet shifting customer needs.
What does this episode say about analytics & attribution?
Stay 100% "white-hat" in selling practices on Amazon; ethical conduct is crucial during a crisis to maintain seller accounts and brand reputation.
What does this episode say about amazon & marketplaces?
Budget and inventory management need increased flexibility and responsiveness to sudden shifts in demand and supply chain disruptions.
