This episode dissects the critical decision between Shopify and BigCommerce for ecommerce founders. The discussion provides a timely analysis of BigCommerce’s recent missteps with theme developers and pricing, which have driven many merchants to Shopify. It offers a practical feature comparison to help operators choose the best platform for their specific needs, focusing on aspects like product options, order management, and conversion optimization.
Key takeaways
BigCommerce's recent changes to services and pricing have alienated theme developers and users, leading to a migration of businesses to Shopify.
When choosing an ecommerce platform, consider its capacity for products with many options (e.g., color, size) to ensure scalability.
A platform's commonality (like Shopify) can simplify integrations with other services and provide a larger talent pool for development and support.
Evaluate platforms based on the ease of order management and the effectiveness of customer follow-up processes to support customer retention and loyalty.
A streamlined and optimized checkout process ("checkout conversation") is crucial for maximizing conversion rates on any ecommerce platform.
During today's episode we talk about the common debate e-commerce founders have: Shopify or BigCommerce. In recent developments BigCommerce has made some polarizing changes to their services. The changes have alienated theme developers and price changes have alienated users. This has caused many users to move their business to Shopify. We discuss this shift and compare Shopify and BigCommerce. We have both had experience with both sites so our conversation is more of a pro and con list. The questions we answer today are: Which site has the most capacity for products that require lots of options (ex: color choice). Which site is most common (thus easier to work with for others)? Which site makes managing orders easier. Which site allows the best customer follow-up process. Which site offers the best coupon or sale options to a customer. Other topics we cover are: What happened to BigCommerce's business. Why Shopify is so much bigger than BigCommerce. Why check out conversation is a big plus for these sites. BigCommerce's theme changes and why it's causing problems. <span style="font-weig
What does this episode say about shopify & ecommerce platforms?
BigCommerce's recent changes to services and pricing have alienated theme developers and users, leading to a migration of businesses to Shopify.
What does this episode say about conversion & cro?
When choosing an ecommerce platform, consider its capacity for products with many options (e.g., color, size) to ensure scalability.
What does this episode say about shopify & ecommerce platforms?
A platform's commonality (like Shopify) can simplify integrations with other services and provide a larger talent pool for development and support.
What does this episode say about shopify & ecommerce platforms?
Evaluate platforms based on the ease of order management and the effectiveness of customer follow-up processes to support customer retention and loyalty.
What does this episode say about shopify & ecommerce platforms?
A streamlined and optimized checkout process ("checkout conversation") is crucial for maximizing conversion rates on any ecommerce platform.
