Episode 39 -Getting The Most From Amazon in 2018 with Brandon Andrews and Chris Tyler
eCommerce Evolution · with Brandon Andrews and Chris Tyler · January 10, 2018 · 58 min
Summary
This episode, though from 2018, offers foundational insights into maximizing Amazon sales. It covers strategies for leveraging Amazon Advertising and optimizing product listings, still relevant for understanding the platform’s core mechanics. E-commerce operators can learn how to approach Amazon as a distinct sales channel and what elements contribute to visibility and conversion.
Key takeaways
Focus on optimizing product listings with strong keywords and compelling product images, as organic search ranking on Amazon is crucial for discoverability.
Understand Amazon Advertising (formerly Sponsored Products) as a primary tool for increasing product visibility and driving immediate sales, especially for new products.
Monitor and analyze key Amazon metrics, including impressions, clicks, and conversion rates, to continuously refine advertising campaigns and listing optimizations.
Consider the competitive landscape on Amazon and differentiate your product through unique selling propositions and strong customer reviews.
Treat Amazon as a distinct ecosystem with its own rules and best practices for success, rather than simply an extension of your own e-commerce site.
Today we take a deep dive into Amazon from two unique perspectives - from that of a very successful seller and that of an Amazon Ad Specialist. As we close out 2017 we do so with two record sales days under our belts. Black Friday and Cyber Monday both set online sales records. Amazon was a big driver of that online growth. All signs point to continued growth into 2018. In this episode, we'll outline how you can get the most from Amazon in the coming months. First a little about our guests… Brandon Andrews is a successful Amazon seller and now the co-founder of Freedom Shark, providing training to up-and-coming Amazon sellers. Chris Tyler is an SEO Specialist turned Amazon Ad expert. Currently, he manages successful Amazon Ad campaigns for large and smaller sellers alike and is part of our team here at OMG Commerce Here are a few things we cover in this episode: - Takeaways from Black Friday and Cyber Monday and how to prepare for next year's holiday sales - The 1-2 things likely holding your Amazon advertising back - The top 3-4 mistakes sellers make as they launch and grow products - New opportunities - Walmart vs. Amazon and how brands should capitalize on both - The best Amazon Ad Advice for 2018 - Plus more!
What does this episode say about amazon & marketplaces?
Focus on optimizing product listings with strong keywords and compelling product images, as organic search ranking on Amazon is crucial for discoverability.
What does this episode say about paid acquisition?
Understand Amazon Advertising (formerly Sponsored Products) as a primary tool for increasing product visibility and driving immediate sales, especially for new products.
What does this episode say about product & merchandising?
Monitor and analyze key Amazon metrics, including impressions, clicks, and conversion rates, to continuously refine advertising campaigns and listing optimizations.
What does this episode say about amazon & marketplaces?
Consider the competitive landscape on Amazon and differentiate your product through unique selling propositions and strong customer reviews.
What does this episode say about amazon & marketplaces?
Treat Amazon as a distinct ecosystem with its own rules and best practices for success, rather than simply an extension of your own e-commerce site.
