Today we welcome our guest Steve Chou to the podcast. Steve is the owner of Bumblebee Linens and the creator of My Wife Quit Her Job. Recently Steve has redesigned his linen site and has increased his conversion rate by 42%! Today we discuss what he believes made such an impressive conversion rate happen. Steve's blog My Wife Quit Her Job is where he he discusses how he and his wife began their custom handkerchief and other linen web store. He even discusses how he increased his conversion in a blog post. On today's episode we compare notes and offer advice on how to make the changes that will help your business grow. The topics we discussed today are: Sellers Summit The usefulness of a Mastermind group. The rule of shipping, returns, and trust. The design changes Steve made to Bumblebee Linens' site. How color scheme changes play a part in conversion rate. Why user testing is important to design changes. Why IE is still important to include in a site design. Other tips Steve has to improve your site and brand perception. The benefits of self-coding and custom platforms. <span style= "font-weight: