Episode 309 - Building Better Tools for Amazon Sellers with Andrew Smith of Swapt

The Smartest Amazon Seller · with Andrew Smith · June 17, 2025 · 28 min

Summary

Andrew Smith, former Klaviyo engineer and founder of Swapt, reveals how Amazon-native brands can leverage one-time use QR codes to significantly boost customer engagement and reviews while strictly adhering to Amazon policies. This episode is a must-listen for CPG, beauty, and supplement brands aiming to build direct customer relationships and drive sales without risking their margins on the platform.

Key takeaways

• Implement one-time use QR codes for Amazon products to drive compliant customer engagement and review generation.
• Focus on building direct customer relationships post-purchase to increase brand loyalty and repeat purchases, essential for long-term Amazon success.
• Utilize compliant strategies like Swapt to gather valuable customer data and facilitate direct communication, circumventing Amazon's limitations.
• Explore integrating QR code solutions for physical products to bridge the gap between offline interaction and online engagement, driving reviews and sales.
• Analyze case studies demonstrating significant sales and review growth through compliant tools to inform your own Amazon strategy.
• Prioritize Amazon compliance in all customer engagement and review generation efforts to avoid policy violations and account risk.

Themes

Topics covered

Episode description

Kicking off with a surprising connection through pickleball that led to discovering shared passions in e-commerce innovation, Scott sits with Andrew Smith, founder of Swapt and former Klaviyo engineer, about building smarter tools for Amazon sellers. Andrew shares his journey from working at IBM and Oracle to witnessing rapid growth at Klaviyo, which shaped his understanding of what marketplace sellers truly need. They dive into how Swapt is helping Amazon-native brands drive customer engagement and reviews through one-time use QR codes, while staying fully compliant with Amazon’s strict policies. With a successful case study generating $100K in sales and 500 reviews in three months, this episode is packed with insights for CPG, beauty, and supplement brands looking to boost performance and build direct customer relationships without risking their margins.   Episode Notes: 00:19 - Andrew Smith Introduction  01:52 - Andrew’s Background 02:23 - Scaling at Klaviyo and E-commerce Ecosystem Insights 05:39 - Data, Email Marketing, and the Amazon Challenge 08:59 - The Impact of Recent E-commerce Headwinds 09:52 - The Genesis and Evolution of Swapt 13:16 - Discovering the Amazon Brand Opportunity 19:57 - Technical Innovations and Results 20:38 - Navigating Amazon Compliance and Risk 25:00 - Who Should Use Swapt? 27:05 - Getting Started with Swapt   Related Post: Top 10 Tennis Racket Brands on Amazon   How to Reach Andrew: LinkedIn: linkedin.com/in/andrewsm1th Website: https://swqr.link/   Scott’s Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

Frequently asked about this episode

What does this episode say about amazon brand strategy?

Implement one-time use QR codes for Amazon products to drive compliant customer engagement and review generation.

What does this episode say about customer engagement?

Focus on building direct customer relationships post-purchase to increase brand loyalty and repeat purchases, essential for long-term Amazon success.

What does this episode say about e-commerce innovation?

Utilize compliant strategies like Swapt to gather valuable customer data and facilitate direct communication, circumventing Amazon's limitations.

What does this episode say about amazon brand strategy?

Explore integrating QR code solutions for physical products to bridge the gap between offline interaction and online engagement, driving reviews and sales.

What does this episode say about amazon brand strategy?

Analyze case studies demonstrating significant sales and review growth through compliant tools to inform your own Amazon strategy.

Listen

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