This episode offers a post-mortem of Black Friday Cyber Monday (BFCM) 2024, dissecting successful strategies and identifying approaches that underperformed. Ecommerce operators will gain a clear understanding of what tactics to double down on next year and what to avoid to maximize their holiday sales.
Key takeaways
Analyze your 2024 BFCM performance beyond just revenue to understand the effectiveness of different promotions and channels.
Prioritize customer segmentation and personalized offers for BFCM 2025 based on 2024's conversion data.
Evaluate the success of bundled offers versus sitewide discounts for your specific product catalog.
Begin BFCM planning earlier in the year, incorporating lessons learned from the 2024 season, particularly regarding inventory and shipping.
Experiment with new promotional channels or ad creatives that showed unexpected promise in 2024.
In this data-packed episode, Brett Curry and the OMG Commerce team break down the most successful strategies from Black Friday & Cyber Monday 2024. From optimal discount levels to timing strategies, the team shares real insights from hundreds of millions in tracked revenue across Amazon, DTC, and email channels. If you're already planning for next year's holiday season (and you should be), this episode delivers actionable insights you won't want to miss.Key Takeaways:The "sweet spot" for discounts: Amazon sellers saw the best results at 25%+ off, while DTC brands found their optimal range between 15-25% - unless going big at 50%+ (with surprising data about why the middle ground underperforms).Why individual product discounts outperformed site-wide sales across multiple channels, with specific insights about how this impacts Google Shopping ads and conversion rates.The shift to "Cyber 12" - Why the seven days before Black Friday actually outperformed the traditional Cyber 5 period on Amazon, and how to adapt your 2025 strategy accordingly.Critical timing insights for email marketing - Why the ninth email often outperformed earlier messages, and how follow-up campaigns frequently beat initial launches.The combination of broad trends and specific tactical insights makes this a valuable episode for any eCommerce brand looking to improve their holiday season performance in 2025!
Frequently asked about this episode
What does this episode say about bfcm strategy?
Analyze your 2024 BFCM performance beyond just revenue to understand the effectiveness of different promotions and channels.
What does this episode say about ecommerce analytics?
Prioritize customer segmentation and personalized offers for BFCM 2025 based on 2024's conversion data.
What does this episode say about promotional planning?
Evaluate the success of bundled offers versus sitewide discounts for your specific product catalog.
What does this episode say about bfcm strategy?
Begin BFCM planning earlier in the year, incorporating lessons learned from the 2024 season, particularly regarding inventory and shipping.
What does this episode say about bfcm strategy?
Experiment with new promotional channels or ad creatives that showed unexpected promise in 2024.
