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Episode 275 - Amazon Ads News & Trends with Jeff Cohen of Amazon

eCommerce Evolution · with Jeff Cohen · March 20, 2024 · 43 min

Summary

This episode features Jeff Cohen from Amazon discussing the latest trends and news in Amazon Ads. It's a must-listen for ecommerce operators looking to stay ahead in the competitive Amazon marketplace, offering insights directly from an Amazon expert on optimizing ad spend and strategy.

Key takeaways

Themes

amazon advertisingdigital marketinge-commerce strategy

Topics covered

ad formatsalgorithmic changesamazon ads newsamazon ads trendsbeta featurespersonalizationtargeting

Episode description

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (07:54) Vertical Video for Sponsored Brand Video(15:43) Amazon’s Facebook Integration (19:27) Prime Video Ads and Sponsored TV(31:33) Amazon Marketing Cloud (AMC) (39:22) AI’s Role In Amazon Advertising (42:15) The Importance of Your Feedback(43:46) Outro __Links: Jeff Cohen: https://www.linkedin.com/in/jeffreycohen/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes,

Frequently asked about this episode

What does this episode say about amazon advertising?
Understand the latest algorithm changes in Amazon Ads to inform your bidding strategies.
What does this episode say about digital marketing?
Explore new ad formats and placements available on Amazon to diversify your advertising efforts.
What does this episode say about e-commerce strategy?
Learn how to leverage Amazon's first-party data for more effective targeting and personalization in your ad campaigns.
What does this episode say about amazon advertising?
Gain insights into upcoming features and betas in Amazon Ads that could provide a competitive advantage.

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