Unlock untapped potential on Amazon by expanding into Spain and Italy. This episode reveals how lower competition and advertising costs in these markets, combined with strong e-commerce adoption, create a prime opportunity for significant growth and market dominance, especially for products with a Mediterranean cultural appeal. Learn to leverage cultural understanding, strategic product selection, and low PPC costs to quickly rank atop these burgeoning Amazon marketplaces.
Key takeaways
Focus on Amazon Spain and Italy for lower PPC costs (e.g., $0.10-$0.30 per click) and less competition compared to saturated markets like the US, UK, and Germany, allowing for higher profit margins and easier ranking.
Select products that resonate with Spanish and Italian culture or identify top-selling US products that are not yet patented in Europe and introduce them to these markets for easier market penetration.
Leverage your understanding of the local language and culture to create highly optimized product listings and effectively communicate with customers in Spain and Italy.
Investigate and gain expertise in the logistics of selling across Europe, including VAT numbers, certifications, and international shipping strategies, to efficiently scale your brand.
Recognize that while these markets are growing, they still lack the extensive product selection found in the US, creating an opportunity for informed sellers to introduce new products and gain a competitive edge.
Started in an unlikely way through an Amazon Campus Challenge, explore the journey of Jordi Cascant as he elevated his Amazon business to new heights following his victorious achievement.Now a 7-Figure Amazon FBA Seller, Jordi shares with Scott his secrets to dominating the Spain Marketplace. Episode Notes:00:25 - Jordi Cascant Introduction 01:10 - Amazon Campus Challenge 02:20 - Jordi’s Secret to Winning 03:05 - Taking the Amazon Business to the Next Level 03:35 - Amazon Communities in Spain and the USA 04:15 - Why Jordi is Winning in the Spain Marketplace 06:10 - Insights That are Unique to Spain, France, and Italy 07:00 - Advertising Spending 07:50 - The Future of Amazon Spain Marketplace 08:50 - Patenting in the International Level 09:50 - Jordi’s Next Business Plans 11:10 - Amazon Seller Events in Spain 12:05 - Launching in New Marketplaces LinkedIn: linkedin.com/in/jordi-cascantRelated Post: Introducing AMZ United 2023 - The First-Ever Conference for Amazon Wholesale Sellers
What does this episode say about amazon & marketplaces?
Focus on Amazon Spain and Italy for lower PPC costs (e.g., $0.10-$0.30 per click) and less competition compared to saturated markets like the US, UK, and Germany, allowing for higher profit margins and easier ranking.
What does this episode say about paid acquisition?
Select products that resonate with Spanish and Italian culture or identify top-selling US products that are not yet patented in Europe and introduce them to these markets for easier market penetration.
What does this episode say about supply chain & operations?
Leverage your understanding of the local language and culture to create highly optimized product listings and effectively communicate with customers in Spain and Italy.
What does this episode say about amazon & marketplaces?
Investigate and gain expertise in the logistics of selling across Europe, including VAT numbers, certifications, and international shipping strategies, to efficiently scale your brand.
What does this episode say about amazon & marketplaces?
Recognize that while these markets are growing, they still lack the extensive product selection found in the US, creating an opportunity for informed sellers to introduce new products and gain a competitive edge.
