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Episode 2: The Success and Failures of Selling on Amazon

The Smartest Amazon Seller · with Diana Gershman · June 17, 2019 · 17 min

Summary

This episode offers a historical perspective on selling on Amazon FBA, detailing its evolution from passive selling to a data-driven wholesale business model. Learn how to leverage data, build strong distributor relationships, and adapt to Amazon's constantly changing landscape to optimize your wholesale operation and secure long-term success.

Key takeaways

Themes

amazon & marketplacessupply chain & operationsfounder & leadershipanalytics & attribution

Topics covered

amazon fba evolutionamazon wholesale strategydata-driven selling amazonkeepa and amazon toolsdistributor relationshipsamazon forecasting

Episode description

Everyone loves getting deals, and if you learn how to use deals as a seller, you will love it even more. What are discoverability, click-through, and conversion? How is your business doing in these areas and how can they be improved?00:50 Utilizing coupons on Amazon11:24 How it’s applicable to everything

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Understand the evolution of Amazon FBA from its early days to the current data-driven environment to inform your strategic planning.
What does this episode say about supply chain & operations?
Prioritize building strong relationships with distributors and understand the benefits of forecasting for these partnerships.
What does this episode say about founder & leadership?
Utilize tools like Keepa to inform data-driven decision-making for inventory, pricing, and product selection.
What does this episode say about analytics & attribution?
Recognize the shift from passive selling to proactive account management as crucial for sustained success on Amazon.
What does this episode say about amazon & marketplaces?
Learn from marketplace mistakes and adapt your strategies to navigate the ever-changing Amazon ecosystem.

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