This episode offers a post-mortem of Prime Day 2022, dissecting surprising outcomes and providing actionable insights for ecommerce operators looking to optimize their strategy for future Prime Day events. It delves into the performance of different product categories and offers a roadmap for maximizing sales on major marketplace events.
Key takeaways
Analyze your past Prime Day performance to identify product categories with unexpected surges or dips in sales, as these indicate opportunities for optimization or areas needing contingency plans.
Don't solely focus on discounting; leverage data from previous Prime Days to inform inventory decisions and marketing spend, especially for high-performing product segments.
Diversify your marketplace strategy beyond just Amazon; consider other platforms and how they can complement your overall Prime Day approach.
Develop a robust post-Prime Day analysis framework to capture learnings and immediately start planning for upcoming sales cycles like Black Friday/Cyber Monday and the next Prime Day.
Prime Day is now one of the most anticipated shopping events of the year for both shoppers and sellers. It started in 2015 as a way to celebrate the 20th anniversary of Amazon. Mostly it was designed to help boost sales during one of the slowest times of the year (July). It has since grown dramatically and rivaled some of the largest shopping days of the year. In this episode, we break down what we saw this year including some surprises, key learnings, and take aways for upcoming big sales events like other Prime events and Black Friday/Cyber Monday. OMG is large enough now that aggregate data from our clients is informative and meaningful. In this episode we unpack global Amazon trends and data and data from our growing list of OMG clients. Amber, OMG’s Amazon Director, and Trenton, our Amazon PPC lead, join the podcast to break down what we saw from OMG clients and what we saw globally. Here’s a look at what we cover. 300 million items were purchased on Prime Day 2022. 60,000 items purchased per minute (wowza). Most shopping was done from 8p-9p PT on Wednesday 7/13. What happened to CPCs and conversion rates during Prime Day. What offers and deals did well, vs. what didn’t do so hot. What categories really shined and outperformed others (some pretty surprising results here). Key learnings to apply for Prime Day Early Access and Cyber 5.
What does this episode say about amazon & marketplaces?
Analyze your past Prime Day performance to identify product categories with unexpected surges or dips in sales, as these indicate opportunities for optimization or areas needing contingency plans.
What does this episode say about analytics & attribution?
Don't solely focus on discounting; leverage data from previous Prime Days to inform inventory decisions and marketing spend, especially for high-performing product segments.
What does this episode say about paid acquisition?
Diversify your marketplace strategy beyond just Amazon; consider other platforms and how they can complement your overall Prime Day approach.
What does this episode say about amazon & marketplaces?
Develop a robust post-Prime Day analysis framework to capture learnings and immediately start planning for upcoming sales cycles like Black Friday/Cyber Monday and the next Prime Day.
