This episode dives deep into leveraging Google Ads for full-funnel growth, moving beyond basic search campaigns to strategic brand building and customer acquisition. It highlights how ecommerce operators can use various Google Ads formats to reach customers at every stage of their buying journey, from initial awareness to conversion and retention.
Key takeaways
Beyond generic search campaigns, use Google Ads for brand building by targeting customers further up the funnel with display and YouTube ads.
Implement Customer Match to retarget existing customers and build lookalike audiences for more effective prospecting.
Utilize Performance Max campaigns to consolidate and automate your ad strategy across all Google platforms, but ensure proper setup and audience signals for optimal performance.
Focus on lifetime value (LTV) by adjusting bidding strategies and ad creatives to nurture customer relationships post-purchase.
A/B test different ad creatives and landing pages to continuously optimize campaign performance and improve conversion rates.
The Google ads ecosystem offers opportunities to grow your brand that you really can’t find anywhere else. Google is the world’s most popular search engine and the number 1 most visited site on the planet. YouTube is the world's 2nd most popular search engine (even though it’s really a video site) and the world’s 2nd most visited site. You can leverage both channels for both targeted growth and scale. But how? We’ll show you in this episode. Matt Slaymaker is a Lead Google & YouTube Ads Specialist at OMG Commerce. Dubbed “Slaymaker the Playmaker” - Matt joins me to talk about top strategies and tactics to achieve Full Funnel Growth on Google Ads in 2022 and beyond. Here’s a look at what we cover: Where to start with Search and why this is still super important even though it’s the true Google OG. What has changed with Google Shopping. What channels we recommend for remarketing and how to structure your audiences. What the best audiences are for YouTube Ads. And more!
What does this episode say about paid acquisition?
Beyond generic search campaigns, use Google Ads for brand building by targeting customers further up the funnel with display and YouTube ads.
What does this episode say about analytics & attribution?
Implement Customer Match to retarget existing customers and build lookalike audiences for more effective prospecting.
What does this episode say about conversion & cro?
Utilize Performance Max campaigns to consolidate and automate your ad strategy across all Google platforms, but ensure proper setup and audience signals for optimal performance.
What does this episode say about paid acquisition?
Focus on lifetime value (LTV) by adjusting bidding strategies and ad creatives to nurture customer relationships post-purchase.
What does this episode say about paid acquisition?
A/B test different ad creatives and landing pages to continuously optimize campaign performance and improve conversion rates.
