Optimizing your Shopify store's 404 page is crucial for SEO and user experience, as shoppers frequently encounter these pages due to mistyped URLs or deleted content. This episode details how to identify 404 errors using Google Analytics, Google Search Console, and Shopify logs, then effectively redirect them to relevant content or a custom 404 page to retain visitors and maintain search rankings.
Key takeaways
Set up a custom 404 page that guides users to popular products, categories, or the homepage to prevent bounce and encourage further browsing.
Utilize Google Analytics to track visits to your 404 page and identify common entry points or problematic broken links.
Regularly check Google Search Console for "Not found (404)" errors under "Pages" to proactively discover and fix broken links impacting SEO.
Implement redirects for deleted products, collections, or old URLs to their new counterparts or a relevant category page to preserve link equity and user flow.
Avoid using Shopify Analytics for 404 monitoring, as it does not provide granular data on 404 page views or their sources.
9/2/26 Episode Summary Shoppers hit your 404 page when a URL is mistyped or when a product or collection has been deleted, so it matters for SEO and user experience. Shopify Analytics won't show you your 404s easily, but Google Search Console will — under Pages, look for "Not found (404)." Then create redirects in the Shopify admin under Content → Menus → URL Redirects. Shopify makes these 301 permanent redirects automatically, and pointing a dead product to its main collection beats dumpin...
What does this episode say about shopify & ecommerce platforms?
Set up a custom 404 page that guides users to popular products, categories, or the homepage to prevent bounce and encourage further browsing.
What does this episode say about organic & seo?
Utilize Google Analytics to track visits to your 404 page and identify common entry points or problematic broken links.
What does this episode say about conversion & cro?
Regularly check Google Search Console for "Not found (404)" errors under "Pages" to proactively discover and fix broken links impacting SEO.
What does this episode say about shopify & ecommerce platforms?
Implement redirects for deleted products, collections, or old URLs to their new counterparts or a relevant category page to preserve link equity and user flow.
What does this episode say about shopify & ecommerce platforms?
Avoid using Shopify Analytics for 404 monitoring, as it does not provide granular data on 404 page views or their sources.
