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Episode #186 - Nuts and Bolts of Buying or Selling an eComm Brand with Chris Yates

eCommerce Evolution · with Chris Yates · December 16, 2021 · 45 min

Summary

This episode cuts through the complexity of M&A in the e-commerce space, offering a practical guide for entrepreneurs looking to either buy or sell an e-commerce brand. It provides crucial insights into valuation, due diligence, and deal structuring, enabling listeners to approach these transactions with confidence and a clear understanding of the

Key takeaways

Themes

finance & fundraisingfounder & leadershipsupply chain & operations

Topics covered

e-commerce m&abusiness valuationdue diligencedeal structuringseller financingearn-outspreparing a business for sale

Episode description

The market for eCommerce businesses has never been hotter. Now dozens of brand aggregators have war chests of $100s of millions of dollars with one mission - buy and grow eComm brands. We’re now seeing valuations in the 5-6x of EBITA where just a few years ago we were only seeing 3-4x multiples. Now is a great time to sell an eCommerce brand. And, if done right, it’s still not a bad time to buy a brand. Chris Yates is co-owner of Centurica a company that offers buy-side due diligence for digital businesses. He’s also the founder of Rhodium Weekend - a vetted community of digital entrepreneurs and investors. Here’s a look at what we cover. Mistakes when going through due diligence Most important steps/tips when going through due diligence Mistakes when evaluating your own business As you hit different vacation tiers - types of buyers and buyers wants and needs change How aggregators are changing the landscape of DTC M&A What is Rhodium weekend? Mastermind and speakers. Real in the trenches stuff and fun activities

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Frequently asked about this episode

What does this episode say about finance & fundraising?
Understand that multiples for e-commerce businesses typically range from 2x to 5x EBITDA, influenced by factors like growth rate, niche, and operational efficiency.
What does this episode say about founder & leadership?
Prioritize thorough due diligence on financials, customer data, and supply chain to identify potential risks and opportunities before committing to a deal.
What does this episode say about supply chain & operations?
Structure your deal creatively by considering earn-outs, seller financing, and staggered payments to mitigate risk and align incentives for both buyer and seller.
What does this episode say about finance & fundraising?
Prepare your business for sale by cleaning up financials, documenting processes, and diversifying customer acquisition channels to maximize your valuation.
What does this episode say about finance & fundraising?
When buying, focus on businesses with defensible moats, clear growth opportunities, and a strong brand identity beyond a single platform.

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