This episode clarifies Amazon's evolving and stricter GTIN/UPC enforcement, explaining why legitimate GS1-assigned codes are crucial for all sellers. It provides a comprehensive guide on obtaining and managing UPCs directly from GS1 to avoid listing deactivations and ensure compliance, making it essential listening for maintaining an Amazon business.
Key takeaways
Understand that Amazon now strictly enforces the use of legitimate, GS1-assigned GTINs/UPCs; using unofficial codes can lead to listing deactivation.
Acquire your UPCs directly from GS1, as this is the only legitimate and compliant method recognized by Amazon. Avoid third-party resellers.
Utilize the GS1 Company Database (GEPIR) to verify the legitimacy of any GTINs you currently use or are provided by suppliers.
Learn the step-by-step process of registering for GS1 UPCs and accurately associating them with your products and product variations in Amazon Seller Central.
Ensure each distinct product variation (e.g., color, size) has its own unique GS1 GTIN to maintain compliance and avoid common pitfalls.
We talk with the GS1 on how to get your UPC's squared away with amazon. This is in increasingly timely issue as Amaozn has changed its approach to enforce this. Here's a few helpful links.https://www.gs1us.org/- homepagehttps://www.gs1us.org/tools/gs1-company-database-gepir - look up who licenses which GTINhttps://www.gs1us.org/tools/barcode-estimator/home - barcode estimatorhttps://next-level-supply-chain-with-gs1us.podcastpage.io/ - GS1 Podcast
What does this episode say about amazon & marketplaces?
Understand that Amazon now strictly enforces the use of legitimate, GS1-assigned GTINs/UPCs; using unofficial codes can lead to listing deactivation.
What does this episode say about supply chain & operations?
Acquire your UPCs directly from GS1, as this is the only legitimate and compliant method recognized by Amazon. Avoid third-party resellers.
What does this episode say about brand & content?
Utilize the GS1 Company Database (GEPIR) to verify the legitimacy of any GTINs you currently use or are provided by suppliers.
What does this episode say about amazon & marketplaces?
Learn the step-by-step process of registering for GS1 UPCs and accurately associating them with your products and product variations in Amazon Seller Central.
What does this episode say about amazon & marketplaces?
Ensure each distinct product variation (e.g., color, size) has its own unique GS1 GTIN to maintain compliance and avoid common pitfalls.
