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Episode 181 - Shopify Collective with Modern Hoopla

The Shopify Solutions Podcast · with Kate Latham · March 18, 2026 · 46 min

Summary

This episode provides a practical look into Shopify Collective, detailing how brands like Modern Hoopla are leveraging it to expand their wholesale operations. It offers valuable insights for Shopify merchants looking to efficiently manage and grow their B2B sales channels without significant overhead.

Key takeaways

Themes

b2b sales growthplatform utilizationwholesale strategy

Topics covered

b2b sales channelsdropshipping for suppliersinventory managementorder fulfillmentshopify collectivewholesale marketplace

Episode description

3/18/26 Episode Summary This episode features a conversation with Kate Latham of the brand Modern Hoopla about their experience using Shopify Collective, Shopify’s wholesale-style marketplace that connects brands and retailers. The discussion focuses on how Collective works in practice and the opportunities it creates for both sides of the partnership. Key points from the episode What Shopify Collective enables Shopify Collective allows Shopify stores to sell products from other Shopify br...

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Frequently asked about this episode

What does this episode say about b2b sales growth?
Explore Shopify Collective as a cost-effective solution for wholesale, allowing you to bypass traditional marketplace fees and build direct relationships with retailers.
What does this episode say about platform utilization?
Utilize Shopify Collective's tools to streamline inventory management and order fulfillment for wholesale, integrating directly with your existing Shopify store.
What does this episode say about wholesale strategy?
Consider offering exclusive products or bundles through Shopify Collective to incentivize new wholesale partnerships and differentiate your B2B offerings.
What does this episode say about b2b sales growth?
Implement clear communication strategies with your wholesale partners on Shopify Collective, outlining terms, minimum order quantities, and shipping expectations to ensure smooth transactions.
What does this episode say about b2b sales growth?
Analyze your current B2B sales process to identify areas where Shopify Collective can automate tasks and reduce manual effort, freeing up resources for growth.

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