This episode reveals how ecommerce brands can secure valuable PR without hefty agency fees. Ali Karsch shares practical strategies for identifying newsworthy angles, crafting compelling pitches, and leveraging relationships to land features in prominent publications and media outlets, driving brand awareness and credibility.
Key takeaways
Identify your brand's unique story and create newsworthy hooks that resonate with journalists, focusing on trends, data, or personal journeys.
Develop a targeted media list by researching journalists who cover your industry and tailoring pitches to their specific interests and recent articles.
Craft concise, personalized email pitches that highlight your brand's value proposition and offer clear, compelling reasons for coverage without being overly self-promotional.
Build genuine relationships with journalists by engaging with their content on social media and providing value beyond just pitching your own brand.
Repurpose your earned media by sharing press mentions across all your marketing channels to amplify reach and reinforce brand authority.
While getting free PR for your brand isn’t easy, it’s not impossible. And the rewards can be huge. Great companies and CEOs have always understood this. From Steve Jobs to Walt Disney to Richard Branson and others. Free press can be worth millions to your brand. And you don’t have to be as dynamic as Richard Branson to get free PR. Ali Karsh is the co-founder of LVPR, a PR company that works exclusively with cool DTC brands like NATIVE, Cloud Paper, Everyday Humans, and many others. In this episode, we condense Ali’s 15+ years of PR experience into a power-packed interview. We cover the most important topics so you can start getting free PR now for your brand. Here’s what we discuss: When’s the best time to engage with media? How to craft a compelling founder story that the media is eager to share? How the pandemic has made getting PR easier (and harder) LVPR’s 5 Rules for brands it works with What is commerce/affiliate PR and how it’s changing the PR game. Plus more!
Identify your brand's unique story and create newsworthy hooks that resonate with journalists, focusing on trends, data, or personal journeys.
What does this episode say about organic & seo?
Develop a targeted media list by researching journalists who cover your industry and tailoring pitches to their specific interests and recent articles.
What does this episode say about brand & content?
Craft concise, personalized email pitches that highlight your brand's value proposition and offer clear, compelling reasons for coverage without being overly self-promotional.
What does this episode say about brand & content?
Build genuine relationships with journalists by engaging with their content on social media and providing value beyond just pitching your own brand.
What does this episode say about brand & content?
Repurpose your earned media by sharing press mentions across all your marketing channels to amplify reach and reinforce brand authority.
