This episode provides a practical guide to executing a successful website contest, drawing directly from Colorit.com's experience. Learn how a 30-day giveaway drove significant entries, sales, and social media engagement, and discover the email strategies and post-contest offers that converted participants into paying customers. This is a must-listen for anyone looking to leverage contests for brand building and customer acquisition.
Key takeaways
Launch with a clear contest structure: Colorit.com ran a 30-day daily giveaway which effectively sustained engagement and provided multiple chances for participation.
Implement a robust email campaign: Utilize email marketing (e.g., Klaviyo) to nurture leads generated by the contest, maintain brand presence, and drive conversions from non-winners.
Offer post-contest discounts to non-winning participants: This strategy capitalizes on existing interest, turning potential customers into buyers even if they don't win the main prize.
Analyze user interaction across devices: Understand desktop vs. mobile engagement to optimize contest design and user experience for all participants.
Measure beyond entries: Track sales impact and social media hits, not just contest entries, to fully assess ROI.
Today Grant’s going to step out of the podcast. I'm Mike Jackness and I’m going to talk about my experience with running a contest for my site colorit.com. On December 5, 2015 we launched colorit.com. We had tried our product out on Amazon and decided to make the move to our own site to build the brand. Our first contest was January 1st. We offered a set of colored pencils every day for 30 days. At first I wasn't sure if this approach was going to work, but I have to say I have been very surprised and pleased with the results. During today’s podcast I’ll share these key points with you. The number of entries, sales, and overall social media hits this contest has gotten us. The email campaign we developed to keep our brand in the forefront of people's minds. The discount deal we offer non-winning contestants. How we’re providing value to our customers. How desktop vs. mobile interaction during this contest. Resources Mentioned in Today’s Episode: Glen.io Klaviyo
Launch with a clear contest structure: Colorit.com ran a 30-day daily giveaway which effectively sustained engagement and provided multiple chances for participation.
What does this episode say about email & sms?
Implement a robust email campaign: Utilize email marketing (e.g., Klaviyo) to nurture leads generated by the contest, maintain brand presence, and drive conversions from non-winners.
What does this episode say about conversion & cro?
Offer post-contest discounts to non-winning participants: This strategy capitalizes on existing interest, turning potential customers into buyers even if they don't win the main prize.
What does this episode say about brand & content?
Analyze user interaction across devices: Understand desktop vs. mobile engagement to optimize contest design and user experience for all participants.
What does this episode say about dtc strategy?
Measure beyond entries: Track sales impact and social media hits, not just contest entries, to fully assess ROI.
