This episode, though older, explores leveraging TikTok and Snapchat for viral growth, offering insights into early-stage platform advertising for ecommerce brands. It provides foundational knowledge for understanding how to approach emerging social media channels for customer acquisition and brand building, focusing on virality and creative strategy.
Key takeaways
Understand that early adoption of new platforms like TikTok and Snapchat can offer significant advantages for viral growth due to less competition and evolving ad features.
Focus on platform-native content creation that leans into trends and user-generated content to maximize virality on short-form video platforms.
Experiment with different ad formats and targeting options on emerging social media to identify what resonates best with your target audience for rapid scaling.
Analyze early campaign data on new platforms to quickly pivot and optimize creative and targeting for improved ROI and sustained growth.
You want low CPMs (like the early days of Facebook)? You want massive engagement from eager shoppers? Are you looking for a little virality to go with that? Then you need to consider TikTok and SnapChat ads. I’ve had more clients and other agency friends ask about TikTok and Snap ads in the last few weeks than I can ever remember before. Both platforms are still in their infancy from an ads standpoint (with SnapChat being more established than TikTok). Both still offer tremendous opportunities for first adopters who are willing to learn the platforms. Today I’m bringing on two experts, Madison Grover VP of Social from Pouch, and Anders Piiparinen CEO from Wallaroo Media. They’re giving us a crash course on what we need to know about TikTok and Snap ads. Why you should build TikToks and NOT ads How creating consistently great content on TikTok can have a compounding or “resurfacing” affect How to repurpose TikTok content on other platforms Why you can’t repurpose YouTube or IG content on TikTok Understanding key TikTok metrics The basics of a solid Snap ad How to drive conversions from TikTok and Snap
What does this episode say about paid acquisition?
Understand that early adoption of new platforms like TikTok and Snapchat can offer significant advantages for viral growth due to less competition and evolving ad features.
What does this episode say about brand & content?
Focus on platform-native content creation that leans into trends and user-generated content to maximize virality on short-form video platforms.
What does this episode say about paid acquisition?
Experiment with different ad formats and targeting options on emerging social media to identify what resonates best with your target audience for rapid scaling.
What does this episode say about paid acquisition?
Analyze early campaign data on new platforms to quickly pivot and optimize creative and targeting for improved ROI and sustained growth.
