This episode breaks down how Shopify stores can leverage SMS marketing to significantly uplift revenue, potentially boosting email revenue by 20%. Nikita Vakrushev from Aspekt provides a clear roadmap, from initial consent collection and integration into existing flows to launching effective campaigns, emphasizing legal compliance and best practices for ecommerce operators.
Key takeaways
Implement SMS consent collection early in the customer journey and integrate it into existing email flows.
Utilize Klaviyo for a unified email and SMS marketing platform to streamline operations and leverage combined analytics.
Prioritize sending targeted, value-driven SMS messages rather than generic promotions to maintain high engagement and avoid opt-outs.
Ensure full compliance with legal opt-in regulations for SMS marketing to avoid penalties and build customer trust.
7/16/25 - Episode 163 Episode Summary Scott Austin talks with Nikita Vakrushev from Aspekt about using SMS marketing for Shopify stores. Nikita explains how SMS can boost email revenue by up to 20%, and shares when and how brands should get started—starting with collecting consent and adding SMS to flows before launching campaigns. They discuss best practices, legal opt-in rules, and why Klaviyo is a solid all-in-one platform for both email and SMS. Show Links Aspekt - https://...
Frequently asked about this episode
What does this episode say about customer engagement?
Implement SMS consent collection early in the customer journey and integrate it into existing email flows.
What does this episode say about digital marketing strategy?
Utilize Klaviyo for a unified email and SMS marketing platform to streamline operations and leverage combined analytics.
What does this episode say about ecommerce growth?
Prioritize sending targeted, value-driven SMS messages rather than generic promotions to maintain high engagement and avoid opt-outs.
What does this episode say about sms marketing?
Ensure full compliance with legal opt-in regulations for SMS marketing to avoid penalties and build customer trust.
