This episode, featuring Chris Tyler of OMG Commerce, offers crucial insights into navigating Prime Day and early holiday sales strategies for ecommerce businesses. It emphasizes understanding the nuances of marketplace promotions and preparing for the intensified competition during peak shopping seasons to maximize revenue and customer acquisition.
Key takeaways
Analyze Prime Day performance to identify product trends and optimize inventory for Black Friday/Cyber Monday.
Implement aggressive bidding strategies on Amazon during key promotional windows to capture increased search volume.
Leverage early holiday sales data to refine advertising creatives and targeting for the remainder of the season.
Focus on unique selling propositions beyond price to stand out amidst heavy discounting during peak sales events.
Develop a clear post-purchase engagement plan to convert holiday shoppers into long-term customers.
Very little about 2020 has been normal - including Prime Day. This year’s Prime Day was in October vs. Amazon’s usual July time frame. What did this mean for 2020 Prime Day vs. 2019 Prime Day? Would this year’s Prime Day make the official launch of holiday sales? In this episode, I bring back OMG Commerce’s Amazon Director Chris Tyler to discuss what we noticed this year during Prime Day with our clients. Here’s a look at what we discuss: Total prime day sales grew 70% year-over-year in 2019 vs. 2018, but only grew 45% year-over-year in 2020 compared to 2019 (Statista report). $3.5 billion of the estimated $10 billion in total sales on Prime Day were from 3rd party sellers, but the most popular item on Prime Day was Amazon’s deeply discounted Echo Dot. What categories of products we saw perform the best for our OMG clients. 62% of Prime Day purchases this year were for gifts for someone else according to Digital Commerce 360. Why we didn’t see as dramatic of a list for 2020 Prime Day vs. 2019 Prime Day, but sales immediately after prime day this year have been strong. The impact of Prime Day on Sponsored Brand Video Ads and overall ad performance Interesting Amazon DSP trends during Prime Day and since Plus more!
