This episode provides a comprehensive guide for ecommerce entrepreneurs looking to leverage Kickstarter for six-figure product launches. Khierstyn Ross shares her expertise on building anticipation, validating product ideas, and executing successful crowdfunding campaigns, offering a clear roadmap for pre-launch, launch, and post-launch phases. This is ideal for those seeking to fund new products and build a community around their brand before hitting traditional ecommerce channels.
Key takeaways
Develop a strong pre-launch strategy focusing on audience building and market validation to maximize launch day momentum.
Utilize Kickstarter as a powerful tool for product validation and securing initial funding without relying on traditional retail models.
Implement clear communication and expectation setting with backers to manage potential post-campaign challenges effectively.
Focus on building a community around your product during the crowdfunding process to foster long-term brand loyalty and future sales.
Structure your Kickstarter campaign to highlight perceived value for backers, including tiered rewards and clear calls to action.
Khierstyn Ross is a wealth of knowledge when it comes to launching products on Kickstarter. She’s experienced the highs of multiple 6-figure product launches, plus she’s endured the heartache of a launch gone bad. She knows what to do and, just as importantly, what to avoid. In this podcast, we talk about the keys to building a 6-figure crowd-funded product launch including: What products work best for a Kickstarter launch Why audience building is so important, how to do it, and why so many people underestimate it. What kind of targets to set for your first day of your Kickstarter launch What to consider when it comes to shipping Top mistakes to avoid How storytelling fuels crowd-funding launches Plus more!
