Episode 134: How outside traffic is boosting sales rankings with Liran Hirshkorn

The Smartest Amazon Seller · with Liran Hirshkorn · January 4, 2022 · 41 min

Summary

This episode reveals how leveraging external traffic sources can dramatically improve Amazon sales rankings and overall business sustainability. Liran Hirshkorn explains how directing traffic from *off* Amazon creates compounding effects *on* Amazon, going beyond basic SEO and PPC to boost product visibility, organic sales, and long-term momentum. Ecommerce operators will learn actionable strategies to convert external visitors into Amazon buyers and measure ROI.

Key takeaways

• Implement diverse external traffic sources beyond Amazon PPC to improve product visibility and organic sales on Amazon.
• Focus on converting external visitors into Amazon buyers by optimizing landing pages and understanding conversion metrics.
• Utilize tracking and analytics to accurately measure the ROI of outside traffic campaigns and refine strategies.
• Leverage external traffic to gain initial traction for new products and overcome listing inertia on Amazon.
• Integrate social media, influencer marketing, and email marketing to drive targeted traffic directly to Amazon listings.

Themes

Topics covered

Episode description

Join Scott and Liran Hirshkorn as they discuss how outside traffic is boosting sales rankings.

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?

Implement diverse external traffic sources beyond Amazon PPC to improve product visibility and organic sales on Amazon.

What does this episode say about paid acquisition?

Focus on converting external visitors into Amazon buyers by optimizing landing pages and understanding conversion metrics.

What does this episode say about brand & content?

Utilize tracking and analytics to accurately measure the ROI of outside traffic campaigns and refine strategies.

What does this episode say about amazon & marketplaces?

Leverage external traffic to gain initial traction for new products and overcome listing inertia on Amazon.

What does this episode say about amazon & marketplaces?

Integrate social media, influencer marketing, and email marketing to drive targeted traffic directly to Amazon listings.

Listen

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