This episode dives into the most impactful Amazon advertising strategies, specifically Sponsored Brand Video and Amazon DSP. It provides actionable insights for e-commerce operators looking to maximize their reach and conversion on the Amazon platform by leveraging these powerful ad formats to engage customers and drive sales.
Key takeaways
Implement Sponsored Brand Video ads to capture attention and differentiate products within Amazon search results.
Utilize Amazon DSP for retargeting and reaching new audiences off Amazon, expanding your customer base beyond the platform.
Segment your audience effectively within Amazon DSP to deliver personalized ad experiences and improve campaign performance.
Continuously test and optimize ad creatives and targeting parameters for both Sponsored Brand Video and DSP campaigns to achieve the best ROI.
Consider the full-funnel approach by integrating Sponsored Brand Video for awareness and consideration, and DSP for driving conversions and retargeting.
Amazon Advertising has exploded in recent years. In fact, Amazon is now the 3rd largest online advertising platform behind only Facebook and Google. Pretty impressive for a company who’s a retailer first, cloud computing 2nd, and online advertising 3rd. In this episode, I wanted to bring on the sharpest mind in Amazon Advertising that I know - OMG’s very own Chris Tyler. I brought him on so we could deep dive into the two hottest trends in Amazon Advertising right now - Sponsored Brand Video (formerly Video in Search ads) and Amazon DSP. Here’s a look at what we cover: What is Amazon DSP and how can sellers use it to reach shoppers on an off Amazon? How to target people actively shopping for your competitor's products who haven’t purchased yet. How Sponsored Brand Video (SBV) ads are outperforming ALL other ad types for most of our clients. 5 keys to a great Sponsored Brand Video Ad How you can test SBV without spending a fortune on video production Plus more!
What does this episode say about amazon & marketplaces?
Implement Sponsored Brand Video ads to capture attention and differentiate products within Amazon search results.
What does this episode say about paid acquisition?
Utilize Amazon DSP for retargeting and reaching new audiences off Amazon, expanding your customer base beyond the platform.
What does this episode say about conversion & cro?
Segment your audience effectively within Amazon DSP to deliver personalized ad experiences and improve campaign performance.
What does this episode say about amazon & marketplaces?
Continuously test and optimize ad creatives and targeting parameters for both Sponsored Brand Video and DSP campaigns to achieve the best ROI.
What does this episode say about amazon & marketplaces?
Consider the full-funnel approach by integrating Sponsored Brand Video for awareness and consideration, and DSP for driving conversions and retargeting.
