This episode, recorded in 2017, focuses on news and updates from Google and Amazon relevant to ecommerce businesses at the time. It likely covers changes in their platforms, advertising, or marketplace dynamics that impact online sellers.
Key takeaways
The episode is from 2017 and primarily discusses news and updates from Google and Amazon from that period.
Given the age of the content, the information is likely outdated and may not be relevant to current ecommerce strategies.
The discussion would have focused on platform changes, advertising strategies, or marketplace dynamics relevant to 2017 and prior.
This episode is more of a historical snapshot of the Google and Amazon ecommerce landscape.
Listeners should cross-reference any information with up-to-date resources.
As an eCommerce merchant you have to pay attention to Amazon and Google. Google is likely one of your top traffic channels. Amazon is either enemy or partner #1 or perhaps they’re your top frenemy. In this episode we dive into recent Google and Amazon news and what it means for your business. Here are some of the highlights: Google: - Google Shopping - Google will roll this out on the display network, calling it Retail Shopping on Display. - Google Shopping Q1 2017 year over year growth outpaced Q4 Year over year 21% vs. 19%. - Google Shopping/PLAs now 75% of non-branded retail clicks. - Google shopping spend grew 32% in Q1 for year over year - Google AdWords phone and desktop spend increased 51% and 12%, respectively, while tablet spend fell 23%. - Similar Audiences for Search & Shopping - Demographics for Search - YouTube TV - similar to sling box. - Original content via YouTube Red. 6 Shows including shows feature Ellen, Kevin Hart, and Ryan Seacrest. - 18-49 year olds spend more time on YouTube in prime time than watch the top 10 TV shows combined. - YouTube Scandal - big brand ads placed next to neo nazi and jihadist content. 5% of top advertisers pulled ads. Amazon: - Q1 earnings - Sales grew 23%. $35.7 billion in sales, $8billion in growth. - AWS grew 42% to $3.66B - Subscription services $1.94 Billion mainly Amazon Prime - 49% YoY - Making prime sticky with original content - Manchester by the Sea won two oscars. Best actor - Casey Affleck and Best Director. - Purchased the rights to Thursday night football - Amazon Prime is closing in on Costco in terms of members. Now roughly 80 million prime users in the US. 37% growth since last year. In March of 2017 costco has 88.1 million members. - Amazon Fresh pickup - Amazon Go Store
