This episode is part one of what will be a two or three part series on brand building. You hear a lot about selling your products to make thousands on Amazon, but the way that we look at it is that those things are just get-rich-quick schemes. You’re not building a long term presence or brand, which is what we’re here to talk about today: how to build your brand. Personally, we have our own brands that have all individually reached success. We discuss the strategy we’re using of researching a market in depth and looking at other products in the same niche that are similar to what we want to do that we can do better. We see their rankings and figure out how to improve the product and build a brand around those improvements. We’re here to talk to you about how to do that, and so much more like: How we used Amazon as a strong sales channel to bootstrap their brand Things that you need to be looking for when you're starting your own brand The pros and cons of owning your own brand The truth about being a seller on Amazon Cash-flow and higher margins Our newly newly-launched business The dangers to avoid when starting up your brand Before you really commit to your brand, be sure to test it out first. It comes down to reducing the damage of your bad decisions and as