This episode provides Amazon FBA sellers with a clear framework for diagnosing and addressing underperforming inventory. It breaks down the three critical reasons products fail to sell—discoverability, click-through, and conversion—and offers actionable strategies to liquidate slow-moving stock, emphasizing that swift action is crucial to minimize losses and free up capital.
Key takeaways
Identify the root cause of poor sales by analyzing discoverability, click-through, and conversion rates for each underperforming product.
Utilize 'add-on' strategies like bundling or testing demand with complementary products to move slow-selling inventory.
Implement Amazon coupons and strategic discounting as effective methods for liquidating excess FBA stock.
Don't hesitate to initiate FBA removal orders or explore third-party liquidators if internal strategies fail, as inaction leads to increased holding costs and opportunity loss.
Regularly review inventory performance and proactively address issues to prevent future accumulation of unsellable stock.
Today's subject is liquidating inventory. When making a decision on what to do with products on Amazon if they aren't selling, no matter what you do, action is better than non-action. You really need to answer one question, and that is 'why is this product not selling'? There are 3 reasons for this - discoverability, click-through, and conversion. If people aren't buying, it really comes down to these issues most of the time. Listen in and learn about add ons, coupons, and other methods of liquidation. 6:50 Three reasons why something isn't selling 9:30 Add ons for investigating the product 15:25 Other methods for liquidating https://www.instagram.com/smartestseller/
What does this episode say about amazon & marketplaces?
Identify the root cause of poor sales by analyzing discoverability, click-through, and conversion rates for each underperforming product.
What does this episode say about supply chain & operations?
Utilize 'add-on' strategies like bundling or testing demand with complementary products to move slow-selling inventory.
What does this episode say about conversion & cro?
Implement Amazon coupons and strategic discounting as effective methods for liquidating excess FBA stock.
What does this episode say about amazon & marketplaces?
Don't hesitate to initiate FBA removal orders or explore third-party liquidators if internal strategies fail, as inaction leads to increased holding costs and opportunity loss.
What does this episode say about amazon & marketplaces?
Regularly review inventory performance and proactively address issues to prevent future accumulation of unsellable stock.
