This episode explores the emerging landscape of voice commerce, dissecting current trends and future predictions. It provides ecommerce operators with essential insights on how to prepare their businesses for the integration of voice technology, focusing on practical steps to capitalize on this evolving sales channel.
Key takeaways
Voice technology is rapidly changing how customers interact with brands; prepare for a voice-first approach in customer service and sales.
Optimize product descriptions and website content for natural language queries to rank higher in voice search results.
Explore partnerships with voice assistant platforms and smart home device manufacturers to expand your reach.
Implement conversational AI tools to handle routine customer inquiries via voice, freeing up human agents for complex issues.
Develop a clear strategy for personalized voice interactions to enhance customer experience and drive conversions.
There are over 150 million Alexa devices in use today. Google has sold upwards of 50 million of its Google Home devices. While most devices are used primarily to listen to music or play games or control appliances like lights and heat and air…voice commerce is on the rise too. In this episode, I interview Anmol Oberoi the Founder and CEO of Emitrr - a voice-first SaaS Platform. We dive into voice commerce use-cases that are making an impact now. We also talk about where voice commerce is likely heading in the near future. Here’s a quick look at what we discuss: How games and quizzes through voice can benefit ecommerce companies What voice skills to develop and launch first and how to use customer feedback to make sure you’ll have high adoption rates What are the most popular voice skills that customers want right now How voice can build loyalty and put a “fence” around your top customers keeping competitors away How smart devices with screens like the Echo Show and Google’ Nest Hub might make the biggest shopping impact right away
