This episode provides a critical Q1 2022 recap for ecommerce operators, dissecting Amazon's growth slowdown, the ongoing impact of Apple's ATT on advertising efficacy (especially for Shopify merchants leveraging Facebook), and the rise of retail media networks. It offers actionable insights into navigating privacy-first advertising, interpreting key commerce data, and understanding the strategic implications of 'Buy Now, Pay Later' services.
Key takeaways
Analyze your advertising performance in a post-ATT landscape, specifically evaluating the effectiveness of Facebook campaigns if you're a Shopify merchant, and explore alternative platforms and strategies.
Investigate opportunities within retail media networks to leverage first-party data for targeted advertising, as these platforms are gaining traction in response to privacy changes.
Review Q1 2022 US Department of Commerce data to contextualize your business's performance against broader ecommerce trends and adjust your strategy accordingly.
Evaluate the integration of 'Buy Now, Pay Later' (BNPL) options into your checkout flow, understanding its impact on consumer purchasing behavior and cart abandonment rates.
Develop a resilient strategy for navigating market shifts by continuously analyzing e-commerce trends and adapting your digital marketing and inventory strategies.
Leverage first-party data to personalize marketing efforts and build stronger customer relationships in an environment with diminished third-party tracking.
Themes
digital advertisinge-commerce trendspayment solutionsretail strategy
EP292- Quarterly Recap Sorry for the delay since our last show. We took a beginning of summer hiatus, and Jason upgraded to a new knee! This episode was recorded in front of a live audience at the NYC Google HQ, for Zenith Basecamp. Key Topics discussed: Amazon's rate of growth declined in Q1, what lies ahead for them. Impact of App Tracking Transparency (ATT) on advertising platforms Shopify vs. Facebook Retail Media Networks Q1 2022 US Department of commerce data and trends Audience questions (including buy now pay later) If you'd like to follow along, the audience could see this deck during the discussion: JAS_ZenithDownload Episode 292 of the Jason & Scot show was recorded on Wednesday June 8, 2022. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
Frequently asked about this episode
What does this episode say about digital advertising?
Analyze your advertising performance in a post-ATT landscape, specifically evaluating the effectiveness of Facebook campaigns if you're a Shopify merchant, and explore alternative platforms and strategies.
What does this episode say about e-commerce trends?
Investigate opportunities within retail media networks to leverage first-party data for targeted advertising, as these platforms are gaining traction in response to privacy changes.
What does this episode say about payment solutions?
Review Q1 2022 US Department of Commerce data to contextualize your business's performance against broader ecommerce trends and adjust your strategy accordingly.
What does this episode say about retail strategy?
Evaluate the integration of 'Buy Now, Pay Later' (BNPL) options into your checkout flow, understanding its impact on consumer purchasing behavior and cart abandonment rates.
What does this episode say about digital advertising?
Develop a resilient strategy for navigating market shifts by continuously analyzing e-commerce trends and adapting your digital marketing and inventory strategies.
