Retailer-owned brands are quietly dominating the market, surpassing $1B in sales annually, while traditional CPGs and challenger brands struggle to scale. This episode dissects the strategies behind the success of private labels from Amazon, Target, and Bed Bath & Beyond, offering crucial insights for brands navigating the evolving retail landscape.
Key takeaways
Retailer-owned brands are outpacing challenger brands and traditional CPGs in successful new brand launches, leveraging their existing customer base and infrastructure.
Amazon, Target, and Bed Bath & Beyond are prime examples of retailers successfully expanding their owned brand portfolios, indicating a major shift in market dynamics.
Traditional brands and challenger brands must re-evaluate their scaling and launch strategies, as retailers' private labels present formidable competition.
Retailers have a significant competitive advantage in brand development and marketing due to their direct customer access and control over merchandising.
The rise of retailer-owned brands necessitates a deeper understanding of brand equity and customer loyalty beyond traditional marketing tactics.
EP258 - Retailer Owned Brands and Other News CPG's and other traditional houses of brands, have not had a lot of recent success launching new brands. Challenger brands get a lot of buzz, but they are struggling to scale. Meanwhile, retailers are quietly launching new "owned brands" every year that sell over $1B. In this episode we cover the latest owned brand news from Amazon, Target, and Bed Bath & Beyond. Episode 258 of the Jason & Scot show was recorded live on Monday March 29, 2021. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about retail & omnichannel?
Retailer-owned brands are outpacing challenger brands and traditional CPGs in successful new brand launches, leveraging their existing customer base and infrastructure.
What does this episode say about brand & content?
Amazon, Target, and Bed Bath & Beyond are prime examples of retailers successfully expanding their owned brand portfolios, indicating a major shift in market dynamics.
What does this episode say about product & merchandising?
Traditional brands and challenger brands must re-evaluate their scaling and launch strategies, as retailers' private labels present formidable competition.
What does this episode say about retail & omnichannel?
Retailers have a significant competitive advantage in brand development and marketing due to their direct customer access and control over merchandising.
What does this episode say about retail & omnichannel?
The rise of retailer-owned brands necessitates a deeper understanding of brand equity and customer loyalty beyond traditional marketing tactics.
