The Holiday 2020 season saw a significant acceleration of the shift to online shopping, with e-commerce sales surging by 35.8% year-over-year while brick-and-mortar sales declined by 4.8%. This episode provides a crucial recap of these trends, offering e-commerce operators insights into the pandemic's lasting impact on consumer behavior, supply chain challenges, and where to find reliable data for their own market analysis.
Key takeaways
Online sales grew 35.8% YoY in Nov-Dec 2020 to $190.47B, significantly offsetting a 4.8% decline in brick-and-mortar sales and resulting in overall retail growth of 0.8%.
The episode highlights the critical impact of 'Shipageddon' on holiday 2020, emphasizing the need for robust supply chain management and diversified shipping strategies in future peak seasons.
Leverage data sources like e-marketer, Forbes, and Mastercard SpendingPulse for reliable retail sales data to inform strategic planning beyond anecdotal evidence.
Expect continued acceleration of digital transformation and shifts in consumer behavior towards online channels, requiring ongoing adaptation of retail strategies.
The pandemic's acceleration of e-commerce adoption has fundamentally reshaped the competitive landscape, demanding that DTC brands optimize their online experience and fulfillment to meet elevated customer expectations.
EP250- Holiday 2020 Recap This week we recap the commerce results for Holiday 2020 (including the data sources you can use to get a read for yourself), give an update on #shipageddon, and cover some industry news. 2019 2020 YoY %Ch Stores $864.69 $822.79 -4.8% Online $140.28 $190.47 35.8% Total $1004.97 $1013.26 0.8% Nov-Dec Sales estimates from e-marketer $B November Retail Sales Aren't As Ominous As You Think Jason's article in Forbes, recaping the results we've seen through November. Consumer Trends 2021 report - Dan Frommer's recap of 2020 consumer trends (highly recommended). <a href= "https://www.mastercard.com/news/press/2020/december/mastercard-spendingpulse-u-s-retail-sales-grew-3-this-holiday-season/" target="_blank" rel
What does this episode say about retail & omnichannel?
Online sales grew 35.8% YoY in Nov-Dec 2020 to $190.47B, significantly offsetting a 4.8% decline in brick-and-mortar sales and resulting in overall retail growth of 0.8%.
What does this episode say about supply chain & operations?
The episode highlights the critical impact of 'Shipageddon' on holiday 2020, emphasizing the need for robust supply chain management and diversified shipping strategies in future peak seasons.
What does this episode say about analytics & attribution?
Leverage data sources like e-marketer, Forbes, and Mastercard SpendingPulse for reliable retail sales data to inform strategic planning beyond anecdotal evidence.
What does this episode say about dtc strategy?
Expect continued acceleration of digital transformation and shifts in consumer behavior towards online channels, requiring ongoing adaptation of retail strategies.
What does this episode say about retail & omnichannel?
The pandemic's acceleration of e-commerce adoption has fundamentally reshaped the competitive landscape, demanding that DTC brands optimize their online experience and fulfillment to meet elevated customer expectations.
