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EP248 - Cyber 5 with Salesforce's Rob Garf

The Jason & Scot Show · December 2, 2020 · 34 min

Summary

EP248 - Cyber 5 with Salesforce's Rob Garf  Rob Garf (@retailrobgarf) the VP of Strategy and Insights, Retail and Consumer goods at Salesforce. Rob also earned a 10/10 from @ratemyskyperoom which makes me extremely jealous. Cyber Week online sales unfolded in the pattern we expected after the first three quarters of the year. Digital sales surged an unprecedented 71% in Q2 globally and significantly grew 55% in Q3 globally. We forecast 30% growth for the entire holiday season, November 1 – December 26. For the largest two digital days of the season, specifically, Black Friday came in right on target with 30% growth and Cyber Monday grew at a lower rate of 18% year-over-year (YoY) globally. Salesforce Holiday Portal Blog Post for Cyber Five LinkedIn Livestream from Rob and Jason discussing Cyber Five. We cover key tr

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