EP245 - Shipageddon DeepDive On October 3rd, we published episode 238 and coined the term "Shipageddon." We were talking about the likely e-commerce peak we expected from the holiday, on top of the e-commerce peak we were already seeing do to Covid-19, and we felt like retailers were likely to run into shipping capacity issues. The term (and concept) have gained a lot of traction, being featured print in the NY Times Brace for Holiday 'Shipageddon' Forbes, Bloomberg, and on the Today Show, NBC News, and many others. In the subsequent 45 days, it's become clear that we will have a last-mile capacity problem, with all major carriers implementing quotas, turning away new clients, and retailers struggling to entice earlier orders from consumers. Worse, we're also seeing a lack of freight capacity to restock retailers with limited inventory, and a strong resurgenc