EP241 - Holiday Preview with eMarketer's Andrew Lipsman Andrew Lipsman (@alipsman) is the Principal Analyst for retail and e-commerce for eMarketer. In this episode, Andrew gives listeners an advanced preview of eMarketer's holiday forecast, and we do a deep dive into all the factors that will play into this holiday season. This holiday season may have more uncertainty for brands and retailers than any other holiday season in our lifetime, so it's well worth the listen. This is an exclusive preview of one of the most anticipated holiday forecasts in the industry. Key Topics: Vectors that influence holiday forecasts The forecast Shipageddon Can retailers pull holiday in early? How will the cyber-5 play out Returnageddon Category winners and losers Retail winners and losers How to follow the season eMarketer Holiday 2020 Forecast Total retail +0.9% to $1.013 trillion Ecommerce +35.8% growth to $190B (+ $50B in ecommerce sales vs. last year) Brick-and-mortar -4.7% to $823B Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 241 of the Jason & Scot show was recorded live on Tuesday, October 21, 2020. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo