The Jason & Scot Show · with Paul Bucchioni & Scott Scheleur · October 9, 2020 · 64 min
Summary
This episode provides an essential guide for ecommerce professionals on how to leverage the U.S. Census Bureau's retail sales data. Learn directly from Census Bureau experts on where to access official data, how to interpret key retail metrics like e-commerce sales and seasonally adjusted figures, and avoid common pitfalls to make informed business decisions.
Key takeaways
Utilize the U.S. Census Bureau's official retail data site, FRED, and Google Public Datasets for reliable retail sales information.
Distinguish between nominal and real retail sales data, adjusting for inflation to understand true growth.
Account for seasonality when analyzing retail sales figures to identify underlying trends versus cyclical fluctuations.
Focus on key indicators within retail sales reports, such as specific retail sectors and e-commerce growth, to gauge market performance.
Understand the methodology behind data collection to better interpret its limitations and strengths.
EP239 - Retail Sales Data with US Census Bureau Paul Bucchioni is Branch Chief and Scott Scheleur is a Supervisory Survey Statistician, both with the Retail Indicator Branch, Economic Indicators Division of the U.S. Census Bureau. In this interview, Paul and Scott walk us through the real sales data products that the US Census publishes and gives us advance about how to interpret the data. US Census Retail Data Site Twitter Account: @uscensusbureau St. Louis Federal Reserve Tool (FRED) Google Public Dataset Tool Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 239 of the Jason & Scot show was recorded live on Wednesday, October 7th, 2020. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest n
