This episode offers a timely analysis of major shifts in the ecommerce and retail landscape, driven by Google's commission-free 'Buy on Google' and BigCommerce's S-1 filing. It provides crucial insights into how these changes impact retailer strategies, marketplace dynamics, and the future of ecommerce platforms. Operators will learn how to adapt to evolving commerce ecosystems and leverage new opportunities for growth and efficiency.
Key takeaways
Google's elimination of commissions on 'Buy on Google' and integration of PayPal/Shopify payments creates new, lower-cost sales channels for merchants, expanding reach beyond owned storefronts.
Retailers must re-evaluate their platform strategies in light of BigCommerce's IPO, considering the potential for increased innovation and market competition among ecommerce solution providers.
The pandemic has accelerated a 'Great Pivot' in retail, shifting focus from traffic generation to operational efficiency; prioritize investments in tools and strategies that optimize existing customer journeys and reduce costs.
On-demand sessions from digital industry events like NRF NXT offer valuable, free resources for staying current on macro trends and platform innovations without travel overheads.
EP229 - NRF NXT, Google Commerce, Big Commerce S1 Jason recent events: NRF NXT Tuesday, July 21 11:45am–12:30pm EDT "Future of Platforms" Forbes Article "Retail's Great Pivot: How The Pandemic Has Changed Stores' Criteria For Success From Traffic To Efficiency" Jason Upcoming Events CommerceNext July 29th 4:10 pm EE "Lesson Learned and Thoughts for the Future" Industry News NRF NXT was this week, a digital commerce show from the National Retail Federation (the successor to the Shop.org tradeshow). You can still register for free, and watch all the sessions on demand. Google has eliminated commissions for it's "Buy on Google" feature on google shopping, as well as offering PayPal and Shopify payments. Goldman Sachs equity research published: "Global Internet eCommerce's steepening curve: Raising global forecasts & identifying new winners" July 20,2020. Scot breaks it down. eMarketer publishes "US ECOMMERCE BY CATEGORY 2020" July 22, 2020. Jason breaks it down. Big Co
What does this episode say about shopify & ecommerce platforms?
Google's elimination of commissions on 'Buy on Google' and integration of PayPal/Shopify payments creates new, lower-cost sales channels for merchants, expanding reach beyond owned storefronts.
What does this episode say about retail & omnichannel?
Retailers must re-evaluate their platform strategies in light of BigCommerce's IPO, considering the potential for increased innovation and market competition among ecommerce solution providers.
What does this episode say about finance & fundraising?
The pandemic has accelerated a 'Great Pivot' in retail, shifting focus from traffic generation to operational efficiency; prioritize investments in tools and strategies that optimize existing customer journeys and reduce costs.
What does this episode say about analytics & attribution?
On-demand sessions from digital industry events like NRF NXT offer valuable, free resources for staying current on macro trends and platform innovations without travel overheads.
