This episode offers a data-rich recap of the 2019 Cyber 5 shopping period, leveraging Adobe Digital Insights. Ecommerce operators will gain a clear understanding of online sales performance during Thanksgiving, Black Friday, and Cyber Monday, including year-over-year growth and how actuals compared to forecasts. The discussion provides actionable benchmarks and trend analysis for strategic planning.
Key takeaways
Black Friday 2019 reached $7.4B, up 19.6% YoY, slightly below the $7.5B forecast, indicating strong but not runaway growth in online sales.
Cyber Monday 2019 hit $9.4B, showing a 19.7% YoY increase and meeting forecast, solidifying its position as the largest online shopping day.
Thanksgiving 2019 generated $4.2B, a 14.5% YoY increase but softer than the $4.4B forecast, suggesting consumers might be holding out for Black Friday deals.
Overall Cyber 5 performance demonstrated robust double-digit year-over-year growth across all major shopping days, reaffirming the continued shift to online commerce.
The variations between forecasted and actual sales highlight the importance of dynamic forecasting and the subtle shifts in consumer behavior even during peak shopping periods.
Support the Show: The Jason & Scot Show as been nominated for "Best Retail Media Resource" by the VIP awards. We'd appreciate your support, if you could take a minute to vote for us. Adobe Recap Taylor Schreiner is the Director of Adobe Digital Insights. He uses Adobe's data to give us a recap of the Cyber 5 (the five shopping days from Black Friday through Cyber Monday, this year Nov 29 - Dec 2). Adobe Holiday Dashboard Thanksgiving 11/28 - $4.2B (up 14.5% YoY) below forecast of $4.4B Black Friday 11/29 - $7.4B (up 19.6% YoY) below forecast of $7.5B Saturday - 11/30 - $3.6B (Up 18% YoY) at forecast Sunday - 12/1 - $3.8B Monday - 12/2 - $9.4B (up 19.7% YoY) at forecast Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 202 of the Jason & Scot show was recorded on Wednesday December 4th, 2019. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about retail & omnichannel?
Black Friday 2019 reached $7.4B, up 19.6% YoY, slightly below the $7.5B forecast, indicating strong but not runaway growth in online sales.
What does this episode say about analytics & attribution?
Cyber Monday 2019 hit $9.4B, showing a 19.7% YoY increase and meeting forecast, solidifying its position as the largest online shopping day.
What does this episode say about paid acquisition?
Thanksgiving 2019 generated $4.2B, a 14.5% YoY increase but softer than the $4.4B forecast, suggesting consumers might be holding out for Black Friday deals.
What does this episode say about retail & omnichannel?
Overall Cyber 5 performance demonstrated robust double-digit year-over-year growth across all major shopping days, reaffirming the continued shift to online commerce.
What does this episode say about retail & omnichannel?
The variations between forecasted and actual sales highlight the importance of dynamic forecasting and the subtle shifts in consumer behavior even during peak shopping periods.
