This episode delivers a granular post-mortem of the 2019 Cyber 5 shopping period, leveraging Adobe's comprehensive data. It’s a must-listen for ecommerce operators seeking to understand real-world sales performance, year-over-year growth, and forecast accuracy across Thanksgiving, Black Friday, and Cyber Monday. The insights provide a valuable benchmark for future holiday planning and strategic adjustments.
Key takeaways
Online sales for Cyber 5 in 2019 hit $28.4 Billion, with Cyber Monday being the strongest day at $9.4 Billion (19.7% YoY growth). This provides a benchmark for future peak season performance analysis.
Thanksgiving Day and Black Friday 2019 online sales slightly underperformed forecasts despite significant YoY growth (14.5% and 19.6% respectively). Retailers should analyze their own performance against these benchmarks.
Saturday and Cyber Monday sales met their forecasts, indicating predictable consumer behavior on these days for 2019.
Utilize Adobe's Digital Insights (or similar data sources) to understand broader market trends and contextualize your own holiday season performance against industry averages and forecasts.
Future planning should consider the consistent high growth of Cyber Monday, making it a critical focus for promotional strategies.
Support the Show: The Jason & Scot Show as been nominated for "Best Retail Media Resource" by the VIP awards. We'd appreciate your support, if you could take a minute to vote for us. Adobe Recap Taylor Schreiner is the Director of Adobe Digital Insights. He uses Adobe's data to give us a recap of the Cyber 5 (the five shopping days from Black Friday through Cyber Monday, this year Nov 29 - Dec 2). Adobe Holiday Dashboard Thanksgiving 11/28 - $4.2B (up 14.5% YoY) below forecast of $4.4B Black Friday 11/29 - $7.4B (up 19.6% YoY) below forecast of $7.5B Saturday - 11/30 - $3.6B (Up 18% YoY) at forecast Sunday - 12/1 - $3.8B Monday - 12/2 - $9.4B (up 19.7% YoY) at forecast Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 202 of the Jason & Scot show was recorded on Wednesday December 4th, 2019. http://jasonandscot.com Join your hosts
What does this episode say about analytics & attribution?
Online sales for Cyber 5 in 2019 hit $28.4 Billion, with Cyber Monday being the strongest day at $9.4 Billion (19.7% YoY growth). This provides a benchmark for future peak season performance analysis.
What does this episode say about retail & omnichannel?
Thanksgiving Day and Black Friday 2019 online sales slightly underperformed forecasts despite significant YoY growth (14.5% and 19.6% respectively). Retailers should analyze their own performance against these benchmarks.
What does this episode say about analytics & attribution?
Saturday and Cyber Monday sales met their forecasts, indicating predictable consumer behavior on these days for 2019.
What does this episode say about analytics & attribution?
Utilize Adobe's Digital Insights (or similar data sources) to understand broader market trends and contextualize your own holiday season performance against industry averages and forecasts.
What does this episode say about analytics & attribution?
Future planning should consider the consistent high growth of Cyber Monday, making it a critical focus for promotional strategies.
