For ecommerce operators, this episode provides a crucial early look at the 2019 Cyber 5 shopping performance, highlighting key sales figures and year-over-year growth across Thanksgiving, Black Friday, and Cyber Monday. It offers immediate expert reactions on whether these results met expectations and what they signify for the broader holiday season, emphasizing the critical role of data analytics in understanding consumer behavior.
Key takeaways
Thanksgiving 2019 online sales reached $4.2B, up 14.5% YoY, but fell short of Adobe's $4.4B forecast, indicating a strong but slightly underperforming start.
Black Friday 2019 generated $7.4B in online revenue, marking a 19.6% YoY increase; however, it narrowly missed Adobe's $7.5B forecast.
Cyber Monday 2019 was the strongest day, hitting $9.4B in online sales with a 19.7% YoY growth, successfully meeting Adobe's projections.
Despite strong YoY growth, several key shopping days fell slightly below expert forecasts, suggesting a need for nuanced interpretation of holiday performance beyond just growth percentages.
Utilize comprehensive data sources like the Adobe Holiday Dashboard for timely insights into consumer behavior and market trends during peak shopping periods.
EP201 - Cyber5 2019 Hot Take Cyber 5 is the five shopping days from Black Friday through Cyber Monday (this year Nov 29 - Dec 2). Adobe Recap Adobe Holiday Dashboard (note: numbers updated after show was recorded) Thanksgiving 11/28 - $4.2B (up 14.5% YoY) below forecast of $4.4B Black Friday 11/29 - $7.4B (up 19.6% YoY) below forecast of $7.5B Saturday - 11/30 - $3.6B (Up 18% YoY) at forecast Sunday - 12/1 - Not reported Monday - 12/2 - $9.4B (up 19.7% YoY) at forecast We'll have an Adobe analyst on next week to break down results. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 201 of the Jason & Scot show was recorded on Monday December 2nd, 2019. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about analytics & attribution?
Thanksgiving 2019 online sales reached $4.2B, up 14.5% YoY, but fell short of Adobe's $4.4B forecast, indicating a strong but slightly underperforming start.
What does this episode say about retail & omnichannel?
Black Friday 2019 generated $7.4B in online revenue, marking a 19.6% YoY increase; however, it narrowly missed Adobe's $7.5B forecast.
What does this episode say about dtc strategy?
Cyber Monday 2019 was the strongest day, hitting $9.4B in online sales with a 19.7% YoY growth, successfully meeting Adobe's projections.
What does this episode say about analytics & attribution?
Despite strong YoY growth, several key shopping days fell slightly below expert forecasts, suggesting a need for nuanced interpretation of holiday performance beyond just growth percentages.
What does this episode say about analytics & attribution?
Utilize comprehensive data sources like the Adobe Holiday Dashboard for timely insights into consumer behavior and market trends during peak shopping periods.
