EP196 - Apple Flagship, News, and Listener Questions
The Jason & Scot Show · with Michelle Grant, Holly Marie Pfeifer, Jeff Vogl, Karri Koivuniemi · November 4, 2019 · 66 min
Summary
This episode dives into critical e-commerce trends, including the impact of a shorter holiday season, advancements in payment technology, and the future of personalization amidst increasing privacy restrictions. It offers actionable insights on predictive shipping, the viability of PWAs, and Adobe's strategy for Magento, essential for any e-commerce operator navigating a rapidly evolving digital landscape.
Key takeaways
Understand the implications of a shorter holiday shopping season on your sales and marketing strategies, potentially requiring earlier campaign launches and expedited fulfillment.
Evaluate the new EMV SRC payment flow for potential integration to streamline checkout and enhance security for your customers.
Investigate predictive shipping strategies to optimize logistics and delivery times, especially considering how major players like Amazon and Walmart are leveraging this technology.
Prepare for a future with fewer third-party cookies by exploring alternative personalization strategies and first-party data collection methods to maintain effective customer engagement.
Assess the practical application of Progressive Web Apps (PWAs) for mid-market businesses, focusing on potential performance gains and user experience improvements rather than just hype.
Stay informed on Adobe's development plans for Magento, particularly if your business utilizes or is considering the platform, to align with future capabilities and support.
EP196 - Apple Flagship, News, and Listener Questions A weekly podcast with the latest e-commerce news and events. Episode 1946 covers a visit to Apple's new flagship on 5th Ave in NYC, recent industry news, and listener questions. Apple 5th Ave Flagship Reopens News 2019 Holiday season has 6 fewer days between Thanksgiving and Christmas Credit card companies release new e-commerce payment flow EMV SRC Best Buy moves to one-day delivery Nordstrom opens New York Flagship Barneys Bankruptcy eBay, Nike, and Underarmour get new CEO's Google Shopping flash sale and 'buy on google' Listener Questions Q1: Michelle Grant - Amazon and Walmart have patents around predictive shipping. Could you speculate on what impact predictive shipping will have on commerce? You mentioned it in episode 187, but it would be great to get more details. Q2: Holly Marie Pfeifer What's the future look like for personalization with ITP cracking down on Safari and talks about Google being close behind in restricting third party cookies? Q3: Jeff Vogl I saw Jason's question to Tobi about performance and PWAs, do you see them actually sticking? I know they "hot" right now, but how many PWAs do either of you have on your phone? Of those, besides Amazon, how many do you really use? Seems like something that works for the Amazons and Nordstrom's of the world, but do you see it as a mid market reality? Q4: Karri Koivuniemi Any new info regarding what Adobe is doing with the Magento? What's your brief take on
What does this episode say about retail & omnichannel?
Understand the implications of a shorter holiday shopping season on your sales and marketing strategies, potentially requiring earlier campaign launches and expedited fulfillment.
What does this episode say about supply chain & operations?
Evaluate the new EMV SRC payment flow for potential integration to streamline checkout and enhance security for your customers.
What does this episode say about brand & content?
Investigate predictive shipping strategies to optimize logistics and delivery times, especially considering how major players like Amazon and Walmart are leveraging this technology.
What does this episode say about ai & automation?
Prepare for a future with fewer third-party cookies by exploring alternative personalization strategies and first-party data collection methods to maintain effective customer engagement.
What does this episode say about retail & omnichannel?
Assess the practical application of Progressive Web Apps (PWAs) for mid-market businesses, focusing on potential performance gains and user experience improvements rather than just hype.
