This episode provides a comprehensive look into Coca-Cola's digital shopper marketing strategy, detailing how a CPG giant navigates the evolving e-commerce landscape for consumables and grocery. It offers insights into leveraging digital channels to connect with consumers, drive sales, and adapt to changing shopper behaviors, making it essential listening for brands focused on digital engagement at the point of purchase.
Key takeaways
Coca-Cola leverages digital channels like targeted advertising and in-app promotions to influence purchasing decisions both online and in-store.
The future of shopper marketing for CPG involves integrating data analytics, AI, and potentially AR to create seamless online and offline retail experiences.
CPG brands must prioritize strong retailer partnerships to create effective, unified shopper journeys.
Maintain brand relevance in a crowded digital marketplace through consistent consumer engagement and adapting to new technologies.
Understand the complexities of e-commerce for perishables, including delivery logistics and maintaining product freshness, to optimize online grocery strategies.
EP195 - Coca-Cola VP of Shopper Marketing April Carlisle April Carlisle, VP of Shopper Marketing National Retail Sales, The Coca-Cola Company. In this broad-ranging interview, we discuss Coca-Cola's digital footprint and strategy, digital shopper marketing, the evolution of e-commerce for consumables and grocery, and the future of shopper marketing. April was inducted into the P2PI's 26th Hall of Fame this year. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 195 of the Jason & Scot show was recorded on Monday, September 16th, 2019, live from the Grocery Shop trade show in Las Vegas, NV. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about retail & omnichannel?
Coca-Cola leverages digital channels like targeted advertising and in-app promotions to influence purchasing decisions both online and in-store.
What does this episode say about brand & content?
The future of shopper marketing for CPG involves integrating data analytics, AI, and potentially AR to create seamless online and offline retail experiences.
What does this episode say about analytics & attribution?
CPG brands must prioritize strong retailer partnerships to create effective, unified shopper journeys.
What does this episode say about retail & omnichannel?
Maintain brand relevance in a crowded digital marketplace through consistent consumer engagement and adapting to new technologies.
What does this episode say about retail & omnichannel?
Understand the complexities of e-commerce for perishables, including delivery logistics and maintaining product freshness, to optimize online grocery strategies.
